This Is the Craziness That Happens When 'Regular' People Come up With a Commercial

Crowdsourced ASUS Campaign Launches the ZenFone 3

Published On
Oct 04, 2016

Editor's Pick

Asus, the Taiwanese computer brand, asked ordinary New Yorkers to come up with ideas for a new commercial to launch its ZenFone 3 smartphone -- and then turned the whole exercise into an amusing ad.

While crowdsourcing ideas for a commercial isn't new, the difference here is that agency SuperHeroes randomly asked people on the streets for ideas for the script. It then got comedic duo Matt Rubano and Betsy Kenney, from New York's "Upright Citizens Brigade," to act out the scenes and lip synch the actual lines that people came up with in the filmed interviews. The result is a ridiculous B-movie type storyline about aliens and dinosaurs, and an "international car model" called Ronaldo. Oh, and possibly the greatest end line we've heard in an ad recently ("Buy it. Don't be a douche.")

Halal's Nils Gerbens directed the final film, which is part of the global launch campaiagn for the ZenFone 3, tying in with the idea that the phone can empower users to become anything they want. Even a commercial director.


Oct 04, 2016
Brand :
Client :
Agency :
Executive Creative Director :
Rogier Vijverberg
Creative Lead :
Elliot Stewart Franzen
Graphic Designer :
Krister Lima
Agency Producer :
Severien Jansen
Producer :
Abby Casper
Account :
Severien Jansen
Account :
Evelien Schenkkan
Production Company :
Director :
Nils Gerbens
Director, Photography :
Rutger Storm
Producer :
Christine Anderton
Producer :
Sara NIx
Art Director :
Goof Vermeulen
Editor :
Amber Hooijmans
Visual Effects :
Sound Design :
Hielke Praagman
Stylist :
Carmen Adriana
Lead Actor :
Matt Rubano
Lead Actor :
Betsy Kenney
Client Responsible :
Anne Yao
Client Responsible :
Cindy Chang
Client Responsible :
Erik Hermanson

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