This Is the Craziness That Happens When 'Regular' People Come up With a Commercial
Crowdsourced ASUS Campaign Launches the ZenFone 3
Editor's Pick
Asus, the Taiwanese computer brand, asked ordinary New Yorkers to come up with ideas for a new commercial to launch its ZenFone 3 smartphone -- and then turned the whole exercise into an amusing ad.
While crowdsourcing ideas for a commercial isn't new, the difference here is that agency SuperHeroes randomly asked people on the streets for ideas for the script. It then got comedic duo Matt Rubano and Betsy Kenney, from New York's "Upright Citizens Brigade," to act out the scenes and lip synch the actual lines that people came up with in the filmed interviews. The result is a ridiculous B-movie type storyline about aliens and dinosaurs, and an "international car model" called Ronaldo. Oh, and possibly the greatest end line we've heard in an ad recently ("Buy it. Don't be a douche.")
Halal's Nils Gerbens directed the final film, which is part of the global launch campaiagn for the ZenFone 3, tying in with the idea that the phone can empower users to become anything they want. Even a commercial director.
Credits
- Date
- Oct 04, 2016
- Brand :
- ASUS
- Client :
- ASUS
- Agency :
- SuperHeroes
- Executive Creative Director :
- Rogier Vijverberg
- Creative Lead :
- Elliot Stewart Franzen
- Graphic Designer :
- Krister Lima
- Agency Producer :
- Severien Jansen
- Producer :
- Abby Casper
- Account :
- Severien Jansen
- Account :
- Evelien Schenkkan
- Production Company :
- HALAL
- Director :
- Nils Gerbens
- Director, Photography :
- Rutger Storm
- Producer :
- Christine Anderton
- Producer :
- Sara NIx
- Art Director :
- Goof Vermeulen
- Editor :
- Amber Hooijmans
- Visual Effects :
- Compound
- Sound Design :
- Hielke Praagman
- Stylist :
- Carmen Adriana
- Lead Actor :
- Matt Rubano
- Lead Actor :
- Betsy Kenney
- Client Responsible :
- Anne Yao
- Client Responsible :
- Cindy Chang
- Client Responsible :
- Erik Hermanson
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