WWF Russia has launched an interactive game dedicated to the preservation of polar bears. Created through BBDO Moscow, the site, allforbear.com, shows polar bears and their virtual habitat of ice, surrounded by the sea. Each click on the blue sea area turns water into ice. Bears get more ice to live on and visitors can write their name on the newly-created floe and make donations. The website generates a sharing link for social media accounts, so the more people visit the site and share it with their friend lists, the more people donate there by "buying" a bear to live on ice. Donations support coastal monitoring, anti-poaching activities, environmental projects in the Arctic region and increase the survival chances of polar bears.