As of late, Burger King has masterminded a number of risque, buzzworthy ideas, such as the Cannes Lions Grand Prix winning Google Home and "Flame-Grilled Restaurant" campaigns. But now, it's showing a softer side with a fun idea that helps a particular community wrap their hands, literally, on the fast feeder's burgers.
For the brand's Stacker Day on July 5 in Argentina, BK and its agency David partnered with Atomic Lab, a company that creates and provides 3D-printed hands for free to those who need them. On that day, Burger King Stacker combos were all 50% off, and each purchase went to support Atomic Lab's efforts.
The film here captures scenes of the various accomplished and happy individuals who benefited from the promotion. And naturally, they're using both hands to dig into their burgers.
"The brand is not seeking to change the world but they're definitely committed to doing their part in lending a hand. And that too is a true goal," said Ignacio Ferioli and Joaquin Cubria, VPs and Executive Creative Directors at DAVID in a statement.