Adidas Goes 'All In' for the Girls

New campaign includes a blog-style site

Published On
Mar 13, 2013

Editor's Pick

A new global campaign for Adidas out of TBWA/Chiat/Day features real girl athletes doing their powerful, inspirational thing. Part of Adidas' "All In" campaign, which launched in 2011 with a star-studded Romain Gavras spot, the latest effort includes this new spot directed by Park Pictures' Seb Edwards as well as a digital element aimed at women who love sports, and the people who support them.


Mar 14, 2013
Brand :
Client :
Agency :
TBWA/Chiat/Day-Los Angeles
Production Company :
Park Pictures
Director :
Seb Edwards
Creative Director :
Brent Anderson
Art Director :
Hillary Coe
Edit :
Angus Wall
Executive Producer :
Mila Davis
Chief Creative Officer :
John Norman
Creative Director :
Linda Knight
Copywriter :
Linda Knight
Copywriter :
Richard Beesening
Producer Assistant :
Micah Kawaguchi-Ailetcher
Executive Producer :
Justin Pollock
Producer :
Michaela Johnson
Director, Photography :
Lol Crawley
Editorial :
Rock, Paper, Scissors
Executive Producer :
Carol Lynn Weaver
Assistant Editor :
Austyn Daines
Visual Effects :
Fell VFX
Executive Producer :
Rachel Koch
Visual Effects Artist :
Russell Fell
Sound/Mix :
Executive Producer :
Lauren Stone
Mixer :
John Bolen
Sound Design :
Squeak E. Clean
Sound Design :
Andres Velasquez
Producer :
Jack Caitlin
Producer :
Chris Smith

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