Adidas Goes 'All In' for the Girls

New campaign includes a blog-style site

Published On

Mar 13, 2013

Editor's Pick

A new global campaign for Adidas out of TBWA/Chiat/Day features real girl athletes doing their powerful, inspirational thing. Part of Adidas' "All In" campaign, which launched in 2011 with a star-studded Romain Gavras spot, the latest effort includes this new spot directed by Park Pictures' Seb Edwards as well as a digital element aimed at women who love sports, and the people who support them.

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Credits

Date: Mar 14, 2013

Brand :: Adidas

Client :: Adidas

Agency :: TBWA/Chiat/Day-Los Angeles

Production Company :: Park Pictures

Director :: Seb Edwards

Creative Director :: Brent Anderson

Art Director :: Hillary Coe

Edit :: Angus Wall

Executive Producer :: Mila Davis

Chief Creative Officer :: John Norman

Creative Director :: Linda Knight

Copywriter :: Linda Knight

Copywriter :: Richard Beesening

Producer Assistant :: Micah Kawaguchi-Ailetcher

Executive Producer :: Justin Pollock

Producer :: Michaela Johnson

Director, Photography :: Lol Crawley

Editorial :: Rock, Paper, Scissors

Executive Producer :: Carol Lynn Weaver

Assistant Editor :: Austyn Daines

Visual Effects :: Fell VFX

Executive Producer :: Rachel Koch

Visual Effects Artist :: Russell Fell

Sound/Mix :: Play

Executive Producer :: Lauren Stone

Mixer :: John Bolen

Sound Design :: Squeak E. Clean

Sound Design :: Andres Velasquez

Producer :: Jack Caitlin

Producer :: Chris Smith

Need a credit fix? Contact the Creativity Editors

Project Type

Video