"All coupes are stylish," claims TBWA/Chiat/Day/L.A. ECD Rob Schwartz. "What we wanted to do with Nissan's Altima was not only tell the style story in a fresh way but also talk about the other attributes of performance and technology in a surprising way." Hence these car-crazy metaphors for that trio of desirables. "A key insight for us was that the drivers of coupes have lots of gadgets and style pieces in their lives," says Schwartz. They must have a thing for red cars, too.