PlayStation : The All-Star

Time for a showdown.

Published On
Oct 22, 2012

Editor's Pick

Sony Playstation and Deutsch L.A. follow up last year's "Michael" film with "All-Star," which brings together the biggest stars from the Playstation world in one film, doing what they do best: throwing a few punches.

Created to promote the new Playstation Game, PS All-Stars Battle Royale, which lets characters from different games come together to duke it out, the film does the same thing, just in real life -- along with an appearance from the gamer who brought them together in the first place. Director Simon McQuoid at Imperial Woodpecker directs the fun, high-octane film, which was shot in Prague.

The commercial was previously teased by Playstaion through 15-second videos, which can be seen on YouTube. The brand also included 23 Easter Eggs, like the typewriter that types in a foreign language, seen in the first few seconds of the film -- can you translate the text?

Credits

Date
Oct 23, 2012
Brand :
PlayStation
Client :
PlayStation
Agency :
Deutsch-Los Angeles
Chief Creative Officer :
Mark Hunter
Group Creative Director :
Jason Elm
Creative Director :
Sam Bergen
Copywriter :
Liz Cartwright
Art Director :
Stephen Lum
Director, Integrated Production :
Vic Palumbo
Director, Content Production :
Victoria Guenier
Executive Producer :
Paul Roy
Production Company :
Imperial Woodpecker
Director :
Simon McQuoid
Executive Producer :
Doug Halbert
Line Producer :
Anita Wetterstedt
Production Services :
Unit & Sofa
Executive Producer :
Filip Hejduk
Line Producer :
Petra Ondrickova
Editorial :
Cut + Run
Editor :
Steve Gandolfini
Managing Director :
Michelle Burke
Executive Producer :
Carr Schilling
Head of Production :
Christie Price
Post Facility :
The Mill
Lead Flame Artist :
Tim Davies
Colorist :
Adam Scott
Executive Producer :
Ben Hampshire
Producer :
Adam Reeb
Visual Effects Supervisor :
Hitesh Patel
Music :
Stimmung Music
Composer :
Robert Miller
Sound Design :
740 Sound
Sound Design :
Eddie Kim
Sound Design :
Andrew Tracy
Executive Producer :
Scott Ganary
Audio Post :
Lime
Mixer :
Mark Meyuha
Mixer :
Andrew Tracy

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Project Type