PlayStation : The All-Star
Time for a showdown.
Editor's Pick
Sony Playstation and Deutsch L.A. follow up last year's "Michael" film with "All-Star," which brings together the biggest stars from the Playstation world in one film, doing what they do best: throwing a few punches.
Created to promote the new Playstation Game, PS All-Stars Battle Royale, which lets characters from different games come together to duke it out, the film does the same thing, just in real life -- along with an appearance from the gamer who brought them together in the first place. Director Simon McQuoid at Imperial Woodpecker directs the fun, high-octane film, which was shot in Prague.
The commercial was previously teased by Playstaion through 15-second videos, which can be seen on YouTube. The brand also included 23 Easter Eggs, like the typewriter that types in a foreign language, seen in the first few seconds of the film -- can you translate the text?
Credits
- Date
- Oct 23, 2012
- Brand :
- PlayStation
- Client :
- PlayStation
- Agency :
- Deutsch-Los Angeles
- Chief Creative Officer :
- Mark Hunter
- Group Creative Director :
- Jason Elm
- Creative Director :
- Sam Bergen
- Copywriter :
- Liz Cartwright
- Art Director :
- Stephen Lum
- Director, Integrated Production :
- Vic Palumbo
- Director, Content Production :
- Victoria Guenier
- Executive Producer :
- Paul Roy
- Production Company :
- Imperial Woodpecker
- Director :
- Simon McQuoid
- Executive Producer :
- Doug Halbert
- Line Producer :
- Anita Wetterstedt
- Production Services :
- Unit & Sofa
- Executive Producer :
- Filip Hejduk
- Line Producer :
- Petra Ondrickova
- Editorial :
- Cut + Run
- Editor :
- Steve Gandolfini
- Managing Director :
- Michelle Burke
- Executive Producer :
- Carr Schilling
- Head of Production :
- Christie Price
- Post Facility :
- The Mill
- Lead Flame Artist :
- Tim Davies
- Colorist :
- Adam Scott
- Executive Producer :
- Ben Hampshire
- Producer :
- Adam Reeb
- Visual Effects Supervisor :
- Hitesh Patel
- Music :
- Stimmung Music
- Composer :
- Robert Miller
- Sound Design :
- 740 Sound
- Sound Design :
- Eddie Kim
- Sound Design :
- Andrew Tracy
- Executive Producer :
- Scott Ganary
- Audio Post :
- Lime
- Mixer :
- Mark Meyuha
- Mixer :
- Andrew Tracy
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