Those H&R Tax Folks Really Know How to Spot Them
Australian Ad Uncovers Some Strange Specimens
Published On
Jul 18, 2014
Editor's Pick
Now here's an interesting tax preparation ad. H&R Block Australia takes a creative approach to promoting the talent of its accounting specialists with this new camouflage-themed commercial created out of Aussie agency Joy and directed by Revolver's Matt Devine of The Glue Society. A businessman stands on a desolated city street, his mere presence summoning some interesting creatures to emerge miraculously from the urban landscape -- suggesting how astute H&R staffers are in pinpointing hard-to-spot details.
The ad is the latest to co-opt the techniques of camouflage artist Liu Bolin, known for cloaking the human figure in the most unexpected places.
Credits
- Date
- Jul 18, 2014
- Brand :
- H&R Block
- Client :
- H&R Block
- Agency :
- Joy
- Executive Creative Director :
- Christy Peacock
- Copywriter :
- Lauren Ami MacDonald
- Art Director :
- Vanessa Robinson
- Designer :
- Roberta Cicerone
- Producer :
- Sarah Cowen
- Producer :
- Jeff Edwards
- General Manager :
- Simon Ludowyke
- Director/Head of Strategy :
- Andrew Wynne
- Production Company :
- Revolver
- Director :
- The Glue Society (Matt Devine)
- Managing Director/Executive Producer :
- Michael Ritchie
- Producer :
- Serena Paull
- Director, Photography :
- Rattakarn Srithavatchai "Garn"
- Production Designer :
- Jirayuth Prachumrat "Pong"
- Editor :
- Dan Lee
- Editorial House :
- The Editors
- Post Production :
- Heckler
Need a credit fix? Contact the Creativity Editors
Project Type