Dad and daughter tales are everywhere at the moment; we've seen ads recently from McDonald's, Chase and Pantene where fathers will do anything for their little girls. Now Polish auction site Allegro (which has impressed us with its ads before) offers up the story of a girl determined to play the guitar, and the efforts of her devoted dad to encourage her.
Despite the awful noise she makes at first, he keeps going on Allegro to order her more and more equipment, and different sized packages keep coming through the door. Eventually, she starts to sound better, although -- in one of the ad's funnier moments -- the neighbours aren't too impressed when she moves from bedroom to garage and plugs in. It's fairly predictable that she'll end up a rock star, but it's told in such a charming way that you'll love it anyway.
The ad is by Warsaw agency Bardzo, and was directed by Social Club's Jesper Ericstam.