These explicit (and sometimes icky) e-cards put the VD in Valentine's Day

The Alliance for Positive Health warns of increased rates of sexually transmitted infections with candid greetings for the holiday

Published On
Feb 10, 2020

Editor's Pick

Planning to get close this Valentine’s Day? Well, plan ahead, says The Alliance for Positive Health, in a provocative—and slightly icky—campaign reminding would-be lovers that a holiday without protection could have them feeling the burn.

A new line of e-cards from health and wellness marketing agency Fingerpaint features illustrations both endearing and explicit, frankly explaining the painful consequences of unprotected sex.

“My gonorrhea is resistant to antibiotics but my heart is wide open” reads one card, adorned with a close-up of heart-shaped bacteria. Anthropomorphic discharge offers a tiny rose beside the inscription, “My love for you is a steady drip drip drip.”

The organization says the cards are meant to call attention to rising rates of sexually transmitted infections, particular strains that are resistant to antibiotics and other treatments. In 2018, there were 2.4 million cases of syphilis, gonorrhea, and chlamydia in the U.S.

Viewers can see all the cards, as well as connect to free STI testing services, at ProtectValentinesDay.org.

Credits

Date
Feb 10, 2020
Client:
The Alliance for Positive Health
Agency:
Fingerpaint
Creative:
Andy Spitzer
Creative:
Louis Wittig
Creative:
Kana Harding
Creative:
Lynn Albrink-Witt
Creative:
Devon Hudson
Creative:
Andrea Pemberton
Creative:
Gwen Ivins
Creative:
Kevin Mann
Creative:
Bryan Murphy
Creative:
Julia Yates
Creative:
George Morse
Creative:
Grant Harding
Creative:
Tom Leach
Creative:
Stefan Hanley
Creative:
Jimmy Collins
Account:
Bo Goliber
Marketing:
Michelle Maskaly
Production and Dev:
Peter O’Toole
Production and Dev:
Tyson Weller
Production and Dev:
Anna Knapp
Production and Dev:
Kristin Rohloff
Production and Dev:
Lauren Bennett
Production and Dev:
John Armstrong
Production and Dev:
Bryan O’Malley
Production and Dev:
Matt Bitley
Production and Dev:
Gillian Slattery

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