Allstate : Mayhem Forbidden Fruit

He's always been around.

Published On
Jan 31, 2013

Editor's Pick

Leo Burnett Chicago does a great job for insurance giant AllState, which will premiere this new "Mayhem" spot after the gun sounds on Super Bowl Sunday. Directed by Epoch's Phil Morrison, the spot features Dean Winters reprising his role as Mayhem, but showing his place in history, right from dangling the apple in front of Eve, to opening the gates to the Trojan Horse, and more. Read more about the insurance company's game day strategy on AdAge.com.

Credits

Date
Jan 31, 2013
Brand:
Allstate
Client:
Allstate
Agency:
Leo Burnett-Chicago
Chief Creative Officer:
Susan Credle
Executive Creative Director/Production:
Charley Wickman
Creative Director:
Britt Nolan
Creative Director:
Mikal Pittman
Art Director:
Christopher Walker
Copywriter:
Alan Shen
Copywriter:
Brandan Jenkins
Executive Producer:
Tom Keramidas
Producer:
Bryan Litman
Production Company:
Epoch
Director:
Phil Morrison
Editorial House:
White House Chicago
Editor:
Matthew Wood
Assistant Editor:
Dan Zabinski
Producer:
Laurie Adrianapoli
Director, Photography:
Darek Wolski
Visual Effects:
MPC

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Project Type