H&M : Alter Ego

The many Mr. Kinnamans.

Published On
Oct 23, 2012

Editor's Pick

The Killing's Joel Kinnaman wanders the dark streets of London in this beautifully shot film for H&M, directed by RAF's Jonas Akerlund. "Alter Ego" feels like going along for the ride on the protagonist's very personal acid trip, where he sees countless versions of himself scattered throughout as he drives through the city -- including one posing on a rather too conspicuous H&M board on the side of a bus shelter.