This Swedish Cake Brand Got Creative With 'Alternative Facts'

A Post-Truth Approach From Delicato

Published On
Jan 26, 2017
Alternative Facts

Editor's Pick

Following the row over the "alternative facts" about numbers at President Trump's inauguration, it seems marketers from other countries haven't been afraid to get on the bandwagon.

Over in Sweden, cake brand Delicato created an ad that presents as an "alternative fact" that 13.2 million Swedes eat a Delicato cake every day. Sweden's population has just passed 10 million.

The print ad, by DDB Stockholm, has gone viral on Facebook, and is also appearing in Swedish magazine Fokus.


Jan 26, 2017
Agency :
Brand :
Client :

Need a credit fix? Contact the Creativity Editors

Project Type