Toyota Auris : The Alternative

In a world with no choices, you have one.

Published On
Jan 23, 2013

Editor's Pick

An autocratic mayor proclaims a new world order in a town square, in this beautifully shot commercial for the hybrid Toyota Auris out of Saatchi Italy. Directed by Xavier Mairesse, the commercial features a group of townsfolk that are being forced to give in to a future without choice: where they can only have one kind of pet, listen to only one kind of music and have one kind of car. Of course, that last stipulation draws some concern.


Jan 24, 2013
Brand :
Toyota Auris
Client :
Toyota Auris
Agency :
Saatchi & Saatchi-Italy
Copywriter :
Luca Lorenzini
Art Director :
Luca Pannese
Executive Creative Director/Production :
Jason Romeyko
Executive Creative Director/Production :
Agostino Toscana
Head of TV :
Raffaella Scarpetti
Producer :
Erica Lora Lamia
Producer :
Sabrina Sanfratello
Art Buyer :
Rossana Coruzzi
Production Company :
Akita Films
Director :
Xavier Mairesse
Director, Photography :
Glynn Speeckaert

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