Michel Gondry brings your home to life (literally) with Altice and VMLY&R

Published On
Nov 27, 2019


Altice and VMLY&R are launching today a new campaign directed by Academy Award-winning director Michel Gondry called “Feel the Connection.” The new spots dramatize the power of Altice’s Amplify speaker through puppetry and CGI, bringing an ordinary home’s cast of characters to life (and a dance party).    

In the anthem spot, a clever parrot cues the speaker, which wakes up the entire house – from bobblehead toys to the weatherwoman, picture album and chessboard. As the house’s quirky inhabitants give a rendition of “Pump Up the Jam,” Gondry’s distinctive style illustrates the imaginative possibilities that the smart speaker brings to an otherwise ordinary home.

The campaign is based on the insight that consumers care about enjoying the things they are connecting to, but they don’t want to have to think about the technology that gets them there. These spots show how Altice creates experiences so simple and immersive, they bring everything around you to life. 

Altice and VMLY&R reworked this version of Pump up the Jam by Technotronic with Sam Spiegel for the launch spot. The Amplify spots kick off a campaign which will continue through the first quarter of 2020. The Altice Amplify is a high fidelity sound smart speaker, created with Devialet. 




Nov 27, 2019
Agency :
Client :
Director :
Michel Gondry
NY CEO / North America CCO :
Jason Xenopoulos
North America ECD :
Joao Coutinho
Creative Director :
Felipe Pavani
Creative Director :
Pieter Melief
Copywriter :
Sam Saunders
Art Director :
Roberto Baibich
Account Supervisor :
Tony Miller
Account Director :
Lucy Bugler
Account Managing Director :
David Pomfret
Production :
Middle Mile
Producer :
Daniel Maughan
Business Affairs Manager :
Janet Muentes
Music Producer :
Theresa Notartomaso
Music Publisher :
Universal Music Publishing Group
Original Music Arrangement :
Squeak E. Clean Studios
Executive Creative Director :
Sam Spiegel
Creative Director :
Rob Barbato
Senior Producer :
Danielle Toporoff
Composer :
Elliot Glasser
Production :
EP/ Head of Production :
Molly Griffin
MD/Executive Producer :
Lisa Tauscher
Producer :
Raffi Adlan
Post Production :
Cosmo Street
Editor :
Tom Scherma
Tessa Davis
The Mill
EP :
Andrew Sommerville
Sr Producer :
Heino Henning
CD :
Corey Brown
2D Lead :
Keith Sullivan
CG Lead :
Yong Chan Kim
CG Lead :
Rune Mansson
Colourist :
Fergus McCall
Audio Post :
Heard City
Audio Mixer :
Cory Melious
Audio Mixer :
Jeremy Siegel
Assistant Engineer :
Ronnie Stapleton
Assistant Engineer :
Seth Brogdon
Assistant Engineer :
Tom Morris
Managing Director/Partner :
Gloria Pitagorsky
Executive Producer :
Jackie James
Executive Producer :
Sasha Awn
Producer :
Andi Lewis

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