Superhero Baby Follows Last Year's Viral Hit 'Baby & Me'
Mar 24, 2014
The next spot in Evian's hugely popular "babies" campaign will feature a baby Spider-Man. The water brand has released a trailer of the full spot by BETC Paris (which will be released on April 2). Produced by ACNE, it shows the Spider-Man character from The Amazing Spider-Man 2 encountering a mini version of himself. Last year's Baby & Me spot went viral and the brand's 2008 "Rollerbabies" spot clocked up over 250 million online views.