The Little Flower Soap Co. is the little engine that could in Amazon’s new national TV ad, its first in support of its small business offerings. The 60-second ad begins at night, with Holly Rutt, the owner of Little Soap, turning her shop window sign from “Open” to “Open on Amazon 24 Hours,” instead of “Closed.”
Set to Canned Heat’s “Let’s Work Together,” the commercial tracks nationwide deliveries of the Chelsea, Michigan-based soap shop, which began selling on Amazon two years ago. “Half of everything sold on amazon comes from small and medium businesses, just like mine,” Rutt says at the end of the spot, which was created with agency Lucky Generals.
On Monday, Amazon debuted its Amazon Storefronts, a separate offering where consumers can shop only small and mid-sized retailers in the U.S.--roughly 20,000 businesses, which will have featured videos and stories on Amazon’s site. On the Storefronts site, the company also currently features a charming video that profiles The Little Flower Soap Co., which it's showcasing as its "Storefront of the Week."
“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country,” said Nicholas Denissen, VP at Amazon, in a statement.