An Origami-Inspired Kindle Ad Uses Clever Animation to Bring e-Reading to Life

Mirada Studios Worked on Spot for Kindle Voyage

Published On
Oct 06, 2014

Editor's Pick

Amazon illustrates the link between paper and e-reading in this beautifully animated origami-inspired ad for its Kindle Voyage. The spot, by Wongdoody, Seattle, shows book pages flying out of the Kindle and forming shapes, from a lightbulb to a paper library to delicately crafted birds and trees. It's breaking on TV this week. The agency worked with Los Angeles-based Mirada Studios, which is known for its VFX and music-video work (including the video for Katy Perry's "Dark Horse").

Credits

Date
Oct 06, 2014
Brand:
Amazon Kindle
Client:
Amazon Kindle
Agency:
WongDoody-Seattle
Executive Creative Director:
Tracy Wong
Creative Director:
Matt McCain
Art Director:
Mishy Cass
Copywriter:
Jennie Moore
Executive Producer:
Steph Huske
Senior Producer:
Nikki Castillo
Senior Producer:
Dax Estorninos
Senior Project Manager:
Paula Branvold
Production:
Mirada Studios
President:
John Fragomeni
Executive Producer:
Patrick Nugent
Director/Creative Director:
Chris Riehl
CG Supervisor:
Julian Sarmiento
Head of Production:
Sascha Flick
Producer:
Michelle Machado
Producer:
Andrin Mele-Shadwick
Production Coordinator:
Kate DeCrosta
Editor:
Mike Merkwan
Editor:
Michael Vargas
Editor:
DJ Cosgrove
Senior Compositor:
Jan Cillers
Storyboard:
Max Forward
Designer:
Luke Belderes
Designer:
Clara Moon
Designer:
Jing Zheng
Designer:
An Nguyen
Designer:
Izik Roitman
Designer:
Su Jung
Designer:
James Levy
Designer:
Gus Mendez
Tracking:
Steve McLafferty
Tracking:
Graham Herbster
Lighter:
Kyung Park
Lighter:
David Hyatt
Lighter:
Tim Hoffman
Lighter:
Brandon Lester
Lighting/Look Dev:
Brandon Thomas
3D Generalist:
Giancarlo Lari
3D Generalist:
Eric Pender
Modeler:
Steven Browning
Modeler:
Tadao Masuyama
Modeler:
Diego Meigar
Rigging Lead:
Emmanuel Druckmann
Rigger:
Hector Escudero
Rigger/Animator:
Jeremy Buffer
Rigger/Animator:
Derrick Session
Animator:
Joseph Andrade
Animator:
Nicole Herr
Animator:
Cristina Lee
Animator:
Brandon Thomas
Effects Animator:
Rachael Campbell
Compositor:
Andrew Ashton
Compositor:
Josh Galbincea
Compositor:
Mark Robben
Conform:
John Polyson
Senior Account Executive:
Alex Fitch

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Project Type