Amazon Creates a Fun-Filled Cardboard World to Celebrate Prime Day
Leo Burnett and Hornet Craft City of Brand's Delivery Boxes
Editor's Pick
If you happened to click into Amazon today, you'll notice there's a big party happening on the retail site, which is celebrating "Prime Day" and giving subscribers to the service some pretty deep discounts -- which range from stuff you might want -- like an Echo, discounted at nearly 30% off -- to stuff you really need, like diaper cream at 20% off.
To get the word out, the brand tapped Leo Burnett and Hornet Director Peter Sluszka to create a pair of whimsical papercraft stop-motion films featuring a fun-filled world, built entirely out of Amazon's delivery boxes.
The campaign extends across broadcast, digital, print, social and on Amazon's website. Check out how the spots were made in the behind-the-scenes video.
Credits
- Date
- Jul 12, 2016
- Production Company :
- Hornet
- Director :
- Peter Sluszka
- Executive Producer :
- Zack Kortright
- Development Producer :
- Kristin Labriola
- Producer :
- Anna Lauren Farrell
- Line Producer :
- Joel Kretschman
- Editor :
- Anita Chao
- Technical Director :
- Sang-Jin Bae
- Design :
- Anna Bron
- Design :
- Stevie Lewis
- Design :
- Mike Luzzi
- Design :
- Patrick O'Keefe
- Director, Photography :
- Ivan Abel
- Motion Control Operator :
- Anthony Jacques
- Motion Control Operator :
- Richard Coppola
- Gaffer :
- Michael Yetter
- Best Boy Electric :
- Chris Clarke
- Third Electric :
- Jarrod Kloiber
- Key Grip :
- Jeremy Rodiquez
- 2nd Grip :
- Rick Morrison
- 3rd Grip :
- Justin Wolfson
- Art Director :
- Tim McDonald
- Fabricator :
- Peter Erickson
- Fabricator :
- Ben Kress
- Fabricator :
- Samantha Smith
- Fabricator :
- Maxwell Sorenson
- Fabricator :
- Melissa Chow
- Fabricator :
- Janet Kim O'Sullivan
- Fabricator :
- Matt Christensen
- Fabricator :
- Arielle Casale
- Fabricator :
- Illya Smelansky
- Fabricator :
- Hillary Barton
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