Amazon Creates a Fun-Filled Cardboard World to Celebrate Prime Day

Leo Burnett and Hornet Craft City of Brand's Delivery Boxes

Published On
Jul 12, 2016

Editor's Pick

If you happened to click into Amazon today, you'll notice there's a big party happening on the retail site, which is celebrating "Prime Day" and giving subscribers to the service some pretty deep discounts -- which range from stuff you might want -- like an Echo, discounted at nearly 30% off -- to stuff you really need, like diaper cream at 20% off.

To get the word out, the brand tapped Leo Burnett and Hornet Director Peter Sluszka to create a pair of whimsical papercraft stop-motion films featuring a fun-filled world, built entirely out of Amazon's delivery boxes.

The campaign extends across broadcast, digital, print, social and on Amazon's website. Check out how the spots were made in the behind-the-scenes video.


Jul 12, 2016
Production Company :
Director :
Peter Sluszka
Executive Producer :
Zack Kortright
Development Producer :
Kristin Labriola
Producer :
Anna Lauren Farrell
Line Producer :
Joel Kretschman
Editor :
Anita Chao
Technical Director :
Sang-Jin Bae
Design :
Anna Bron
Design :
Stevie Lewis
Design :
Mike Luzzi
Design :
Patrick O'Keefe
Director, Photography :
Ivan Abel
Motion Control Operator :
Anthony Jacques
Motion Control Operator :
Richard Coppola
Gaffer :
Michael Yetter
Best Boy Electric :
Chris Clarke
Third Electric :
Jarrod Kloiber
Key Grip :
Jeremy Rodiquez
2nd Grip :
Rick Morrison
3rd Grip :
Justin Wolfson
Art Director :
Tim McDonald
Fabricator :
Peter Erickson
Fabricator :
Ben Kress
Fabricator :
Samantha Smith
Fabricator :
Maxwell Sorenson
Fabricator :
Melissa Chow
Fabricator :
Janet Kim O'Sullivan
Fabricator :
Matt Christensen
Fabricator :
Arielle Casale
Fabricator :
Illya Smelansky
Fabricator :
Hillary Barton

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Project Type