Why Are These People Hanging Around Like Bats?

Skol Beats Positions Itself as the Beer for Creatures of the Night

Published On
Aug 19, 2014

Editor's Pick

The latest distinctively cool ad to emerge out of Brazil comes from F/Nazca Saatchi & Saatchi, whose commercial for beer brand Skol Beats features a bunch of young people hanging around -- literally -- like bats. The combination of the poetic voiceover (written by copywriter Thiago Carvalho), music, shadows and the slightly creeped-out expressions of the people that gimpse these "creatures of the night" hanging silently there in the dark is surprisingly effective. Aimed at positioning Skol Beats as the beer that respresents the "rhythm of the night," the spot was directed by Brazilian duo 300ml.

Credits

Date
Aug 19, 2014
Brand:
Ambev - Skol
Client:
Ambev - Skol
Agency:
F/Nazca Saatchi & Saatchi
Executive Creative Director:
Fabio Fernandes
Executive Creative Director:
Eduardo Lima
Creative Director:
Theo Rocha
Creative Team:
Theo Rocha
Creative Team:
Thiago Carvalho
Creative Planner:
Jose Porto
Creative Planner:
Guilherme Pasculli
Creative Planner:
Victor Marx
Creative Planner:
Felipe Santini
Media:
Fabio Freitas
Media:
Andre Cais
Media:
Bruno Storace
Media:
Vivian Simoes
Media:
Caroline Pascuinelli
Agency Producer:
Victor Alloza
Agency Producer:
Renato Chabuh
Agency Producer:
Gisele Campos
Agency Producer:
Maira Massullo
Agency Producer:
Rafael Paes
Production Company:
Zohar Cinema e Comunicacao Ltda
Director:
300 ml
Executive Producer:
Carlos Paiva
Executive Producer:
Isabelle Tanugi
Director, Photography:
Enrique Chediak
Production Team:
Angelo Gastal
Editor:
Rami DAguiar
Motion:
Full Frame
Post Production:
Full Frame
Sound House:
A9 Audio

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