Skol's Interactive Music Video Turns Partygoers Into 'Chariots of Fire' Athletes

Platform Lets Users Mix Party People Clips on Their Phones

Published On
Aug 04, 2016

Editor's Pick

Brazil's leading beer brand Skol is defining its role as a Rio Olympics sponsor as that of big party host. The Anheuser-Busch brand worked with its Sao Paulo agency F/Nazca Saatchi & Saatchi, Google and director Vincent Morisset to create an interactive music video to the soundtrack of "Chariots of Fire," starring what's being billed as the "Skol Delegation," six good-lucking party-goers from Rio.

The platform plays videos of each delegate simultaneously on a cell phone. Users can click on any one, triggering different sounds and generating 36 different possible endings. The three most-clicked "party athletes" of the six will be awarded gold, silver and bronze medals in Rio. The platform, in Portuguese, is at www.carruagensdefogo.com.br (Portuguese for "Chariots of Fire").

"We want partying to go beyond Rio de Janeiro and everyone to enjoy the Olympic Games in a unique way," said Bruna Buas, manager for the Olympics at Anheuser-Busch owned AmBev. "Those willing to do that, no matter where they are, will be part of the Skol Delegation. That's why we launched a challenge for Google to create a single, interactive platform and provide unique fun at the palm of your hands."

Credits

Date
Aug 04, 2016
Brand:
Ambev - Skol
Client:
Ambev - Skol
Agency:
F/Nazca Saatchi & Saatchi
Chief Creative Officer:
Fabio Fernandes
Creative Director:
Theo Rocha
Creative Director:
Pedro Prado
Creative:
Adriana Leite
Creative:
Isaac Serruya
Creative:
Rafael Freire
Creative:
Murilo Melo
Creative:
Georgi Mitani
Account Management:
Ricardo Forli
Account Management:
Thiago Iusim
Account Management:
Charis Carelli
Account Management:
Giovanna Peixoto
Media:
Andre Cais
Media:
Thiago Custódio
Media:
Juliana Roque
Planning:
Erika Kitabayashi
Planning:
Quentin Mahe
Director, Digital Operations:
Aline Van Heerden
Project Manager:
Luiz Gama
Project Manager:
Bia Pennino
Sound Producer:
Tesis
Remix:
DJ Omulu
Client Approval:
Fabio Baracho
Client Approval:
Felipe Santini
Client Approval:
Philip Meretti
Client Approval:
Lia Bertoni
Director Team:
Goggle ZOO
Creative Director:
Vinicius Malinoski
Creative Director:
Maria Fernanda Cerávolo
Creative Partner:
Felipe Morales
Creative Technologist:
Caio Franchi
Strategist:
Manuela Gambagorte
Producer:
Brendan McGoven
Producer:
Fernando Giantaglia
Producer:
Grazielle Portela
Producer:
Patricia Oakim
Production:
AATOAA
Director:
Vincent Morisset
Producer:
Vincent Morisset
Lead Developer:
douard Lanctt-Benoit
Art Director:
Dominic Turmel
Director, Photography:
John Londono
Interactive Music:
Philippe Lambert
Editor:
Jules Saulnier
Colorist:
Thierry Sirois

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Project Type