The Beer Company Introduces a Six-Pack. Made of Ice.
Jul 02, 2014
South American distributor Anheuser-Busch InBev (ABInBev) and Sao Paolo based F/Nazca Saatchi & Saatchi are back with another ingenious idea for Skol Beer. The team that previously brought us a print ad that doubles as a lighter and a bottle repurposing kit, sought to target tourists accustomed to colder climates. This year's novelty is the 'Ice Pack,' a six-pack made entirely of ice. Russian tourists in the hot central city of Cuiaba were the first to try them.