For Non-Athletes at Rio Olympics: Medal Beer Cans

Official Brand Skol Comes in Gold, Silver and Bronze

Published On
Aug 04, 2016

Editor's Pick

Sports fans at the Olympics in Rio this month can get their own medals just by drinking beer, thanks to Skol, the official beer for Rio 2016. Skol is creating its own Olympic Medals Pack by wrapping beer cans in the metallic gold, silver or bronze colors of winning athletes. Featuring images inspired by the real thing, the cans could almost make brew drinkers look like they're wearing hardware around their necks if they hold them just so, in front of their chests.

About one million metal cans will be produced and sold in the four Skol-sponsored areas scattered around the Olympic venues: the Skol Villa, the Skol Arena, Skol Live House and Skol FanZone. Anyone not attending the games can order online a three-pack with one medal can in each color and a branded case. Brazil's best-selling beer brand, owned by Anheuser-Busch InBev affiliate AmBev, works with Sao Paulo agency F/Nazca Saatchi & Saatchi.

Credits

Date
Aug 04, 2016
Brand:
Ambev - Skol
Client:
Ambev - Skol
Agency:
F/Nazca Saatchi & Saatchi
Creative Director:
Theo Rocha
Creative Director:
Pedro Prado
Creative Director:
Rodrigo Castellari
Creative Director:
Marcelo Ribeiro
Creative:
Rafael Freire
Creative:
Murilo Melo
Creative:
Adriana Leite
Creative:
Isaac Serruya
Media:
Mauricio Almeida
Media:
Thiago Custódio
Media:
Juliana Roque
Art Buyer:
Edna Bombini
Client Approval:
Fabio Baracho
Client Approval:
Felipe Meretti
Client Approval:
Bruna Buas
Client Approval:
Lia Bertoni
Chief Creative Officer:
Fabio Fernandes
Planning:
Erika Kitabayashi
Planning:
Quentin Mahe
Graphics Producer:
Jomar Farias
Graphics Producer:
Guilherme Gaggl
Graphics Producer:
Leandro Ferreira
Illustration:
Mauro Ferreira
Account Management:
Ricardo Forli
Account Management:
Thiago Iusim
Account Management:
Rafael Cappelli
Account Management:
Charis Carelli
Account Management:
Giovanna Peixoto

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Project Type