Coke Will Broadcast a 90-Second Version of its Multicultural 'Beautiful' Ad During Olympics

Controversial Ad Will Air During Opening Ceremony

Published On
Feb 07, 2014

Editor's Pick

Coca-Cola is the longest continuous supporter of the Olympics, and as such, will be broadcasting three ads during the Opening Ceremony (which will be broadcasted in the U.S. tonight.) One of them is a 90-second version of its controversial Super Bowl "America is Beautiful" spot, which featured people singing the track in seven languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew.