Coke Will Broadcast a 90-Second Version of its Multicultural 'Beautiful' Ad During Olympics

Controversial Ad Will Air During Opening Ceremony

Published On
Feb 07, 2014

Editor's Pick

Coca-Cola is the longest continuous supporter of the Olympics, and as such, will be broadcasting three ads during the Opening Ceremony (which will be broadcasted in the U.S. tonight.) One of them is a 90-second version of its controversial Super Bowl "America is Beautiful" spot, which featured people singing the track in seven languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew.

Credits

Date
Feb 07, 2014
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Wieden & Kennedy-Portland
Editorial:
Rock Paper Scissors
Editor:
Angus Wall
Assistant Editor:
Austyn Daines
Executive Producer:
Carol Lynn Weaver
Producer:
Lauren Wilson
Visual Effects:
A52
Lead Flame Artist:
Jesse Monsour
Flame Artist:
Brendan Crockett
Colorist:
Paul Yacono
Color Assistant:
Gemma Parr
Executive Producer:
Jennifer Sofio Hall
Executive Producer:
Megan Meloth
Producer:
Jamie McBriety

Need a credit fix? Contact the Creativity Editors

Project Type