Tina Fey Brings Her Wit to Workouts in Latest Amex Spot

New Ads Promote Blue Cash Everyday Card

Published On
Mar 01, 2016

Editor's Pick

Tina Fey is setting her sights on getting fit in the first of a new series of spots from American Express.

The latest ads from Ogilvy & Mather New York promote Amex's Blue Cash Everyday Card, highlighting that it gives you cash back and extra benefits on purchases. In the longer film, Fey is on top form, wisecracking in her trademark witty fashion while stocking up on workout gear. She examines some "creepy gloves for my feet" and invents some yoga positions before hitting the checkout with a few impulse purchases.

Two shorter spots see Fey in a supermarket -- where you might spot actor Thomas Middleditch from HBO's "Silicon Valley" playing the till worker -- as she goes on a doggie shopping spree and stocks up for a "cheese storm."

Credits

Date
Mar 01, 2016
Agency:
Ogilvy & Mather-New York
Brand:
American Express
Client:
American Express
Chief Creative Officer:
Steve Simpson
Executive Creative Director/Production:
Michael Paterson
Executive Creative Director/Production:
Ryan Wagman
Executive Creative Director/Production:
Keith Anderson
Executive Creative Director/Production:
Alison Gragnano
Copywriter:
Dave Skinner
Copywriter:
Darren Wright
Art Director:
Mark Sikes
Executive Director, Content Production:
Jenny Gadd
Producer:
Alexis Coulter
Producer:
Nicole Lundy
Producer:
Dana Malinick
Producer:
Mark Johnston
Music Producer:
Karl Westman
Music Producer:
Sean Tuccillo
Talent:
Sue Cole, DDCD
Production Company:
Hungry Man
Director:
Bryan Buckley
Executive Producer:
Mino Jarjoura
Line Producer:
Matt Lefebvre
Editorial:
No6
Editor:
Jason MacDonald
Editor:
Nick Schneider
Effects Artist:
Ed Skupeen
Colorist:
Tom Poole @ Co3
Mixing House:
Heard City
Mixer:
Keith Reynaud at Heard City
Music:
Duotone
Music:
Storefront
Account Management:
Christina Montero
Account Management:
Hannah Davis
Account Management:
Caroline Jackson

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Project Type