A Method Actor Reveals His True Motivation in McDonald's Spot Parodying Movie Classics

Campaign Promotes 'American Summer' Menu in France

Published On
Aug 18, 2016

Editor's Pick

To promote its "American Summer" menu, McDonald's in France is parodying classic American movies in a humorous spot that features a pretentious French method actor revealing just what it is that makes him so convincing.

In each film set -- a shark movie, a love scene and a shipwreck epic -- he's actually fixated on a burger. For instance, in a "Jaws"-like scene, he's screaming because someone's eating a burger that's just out of reach, and in the shipwreck scene, someone is dangling a burger just above his head. The spot is by TBWA/Paris and directed by Ben Gregor of Moonwalk Films, who last month helmed another funny McDonald's spot parodying the movie "Gravity" for the agency, with a similar theme.

Credits

Date
Aug 18, 2016
Brand:
McDonald's
Client:
McDonald's
Agency:
TBWA/Paris
Director:
Ben Gregor
Production Company:
Moonwalk Films
Executive Creative Director:
Faustin Claverie
Executive Creative Director:
Benjamin Marchal
Copywriter:
Nicolas Roncerel
Art Director:
Jeremy Armand
TV Producer:
Mathilde Nanot-Lachkar
Production Company:
Knucklehead
Producer:
Gaspard Chevance
Director, Photography:
Stuart Graham
Post Production:
Else
Soundtrack:
Else
Compositor:
Nicolas Neidhardt
Sound Director:
Fabrice Pouvreau

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Project Type
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