Hot Daddies Do Mama Yoga in New Ad for Sweden's Wasa Crispbread

First Film in New Campaign Features a Mommy & Me Class With a Difference

Published On
Aug 05, 2014

Editor's Pick

Living like a Swede seems to be the thing we all aspire to at the moment (the popularity of the Swedish Trades Union's viral, Like A Swede, attests to this). So Wasa Crispbread has decided to explore what it's like to be an American in Sweden in a new campaign breaking online. A series of ads, created via Strawberry Frog, will show an American woman experiencing Swedish life. The first sees her attending a yoga class which turns out to be full of fathers on their (year-long) paternity leave -- and their incredibly agile babies.


Aug 05, 2014
Agency :
Brand :
Wasa Crispbread
Client :
Wasa Crispbread
Director :
Oskar Bard
Production Company :
Hobby Film
Creative Director :
Scott Goodson
Writer :
Scott Goodson
Account Director :
Christine Piper
Creative Planner :
Lucas Rodriguez

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Project Type