Hot Daddies Do Mama Yoga in New Ad for Sweden's Wasa Crispbread

First Film in New Campaign Features a Mommy & Me Class With a Difference

Published On
Aug 05, 2014

Editor's Pick

Living like a Swede seems to be the thing we all aspire to at the moment (the popularity of the Swedish Trades Union's viral, Like A Swede, attests to this). So Wasa Crispbread has decided to explore what it's like to be an American in Sweden in a new campaign breaking online. A series of ads, created via Strawberry Frog, will show an American woman experiencing Swedish life. The first sees her attending a yoga class which turns out to be full of fathers on their (year-long) paternity leave -- and their incredibly agile babies.

Credits

Date
Aug 05, 2014
Agency :
StrawberryFrog
Brand :
Wasa Crispbread
Client :
Wasa Crispbread
Director :
Oskar Bard
Production Company :
Hobby Film
Creative Director :
Scott Goodson
Writer :
Scott Goodson
Account Director :
Christine Piper
Creative Planner :
Lucas Rodriguez

Need a credit fix? Contact the Creativity Editors

Project Type