Americans look like total wimps in Burger King campaign promoting its super spicy sandwich

Mexican spot for the Mango Habanero King shows that U.S. tourists really can't take the heat

Published On
Oct 03, 2019

Editor's Pick

Burger King and agency We Believers seem to be having a ball poking fun at the fast feeder's customers. A recent print campaign caught real BK patrons dozing off in the middle of the restaurant after devouring its biggest burgers. And now, their latest ad shows how Americans are total wimps when it comes to eating something with a little heat. 

In Mexico, Burger King recently introduced the Mango Habanero King, an uber-spicy burger. Such an item, however, typically would have a tough time standing out in the market, which is already filled with spicy foods.

So BK and We Believers decided to make guinea pigs out of American tourists.

They trained hidden cameras on U.S. travelers who ordered the Mango Habanero King at BK restaurants in the Yucatan Peninsula. With cities like Cancun, Tulum and Playa del Carmen, the area is a tourist hotspot, but it also happens to be where the habanero chili originated. 

The resulting footage revealed that the "gringos," as they're called in the video, really can't handle the extra kick—"That was the worst burger I've ever had in my life," one woman cries after the burger sends her into a coughing fit. The film then cuts to the locals, who look like they could very well be eating vanilla pudding. 

 

Credits

Date
Oct 03, 2019
Client:
Burger King
Client:
Burger King (Mexico)
Agency:
We Believers
Chief Creative Officer:
Gustavo Lauria
Executive Creative Director:
Patricio Elfi
Creative Director:
Fernando Serra
Creative Director:
Nicolas Centroni
Copywriter:
Gustavo Lauria
Copywriter:
Jose Quijano
Head of Production:
Marcia Jaes
Head of Client Services:
Jose Quijano
Account Supervisor:
Juan Cano
Creative Coordinator:
Rocio Fernandez Sasso
Creative Coordinator:
Lupita Alvarez
Production Company:
Bonsai3
Director:
Flavio Dumaine
Director of Photography:
Nicolas Hardy
Executive Producer:
Alvaro Krupkin
Producer:
Majo Cisnseros
Editor:
Diego Panich
Music House:
Pickle Music
Composer:
Alexis Estiz
Sound Design and Mix:
Dario Calequi
Music House Producer:
Maria Ines Velez
Postproduction/ VFX:
Bonsai3
Postproduction/ VFX:
Flavio Dumaine
Responsible:
Fernando Machado
Responsible:
Marcelo Pascoa
Responsible:
Alexandre Antonello
Responsible:
Pedro Barbosa
Miguel Angel Amezquita Sandoval

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