Ancestry Digs Into the Diverse DNA of Hockey Players Ahead of the Winter Games
Spot Continues Droga5's Campaign Underlining America's Ethnic Heritage
Editor's Pick
As the U.S. prepares to watch the Winter Olympics, Ancestry.com's latest spot once again highlights America's racially diverse make-up with a spot that focuses on hockey players.
The ad by Droga5, reveals the DNAresults of former "All-American"hockey players including Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider. Ancestry's DNA testing found they had Italian, Middle Eastern, Southern Asian and Russian ancestry. The message is that "America's greatness truly comes from everywhere." Jones + Tino at Stink directed the film.
The work follows Ancestry's previous campaigns in the U.S., such as its Fourth of July spot showing the ethnically diverse descendants of the signers of the Declaration of Independence, and in the U.K., where a recent spot by Droga5's London office revealed that despite the Brexit vote, British people are closely connected to Europe, with 60 percent of their DNA European.
Vineet Mehra, executive vice president and CMO, Ancestry, says in a statement: "With so much attention currently on American pride and athleticism, we feel this is the perfect opportunity to highlight the importance of unity, diversity and inclusivity, and to inspire people to look at America's--and their own-- "greatness" in new ways."
Credits
- Date
- Feb 09, 2018
- Brand :
- Ancestry.com
- Client :
- Ancestry.com
- Agency :
- Droga5
- Chairperson :
- David Droga
- Executive Creative Director :
- Kevin Brady
- Group Creative Director :
- Justin Ruben
- Creative Director :
- Paul Meates
- Creative Director :
- Thom Glover
- Copywriter :
- Ted Meyer
- Art Director :
- Tommaso Fontanella
- Designer :
- Dan Pulito
- Chief Creative Officer :
- Sally-Ann Dale
- Co-Director, Film Production :
- Jesse Brihn
- Co-Director, Film Production :
- Bryan Litman
- Executive Producer :
- Tricia Lentini Himot
- Producer :
- Anna Wright-Hands
- Producer :
- Leah Donnenberg
- Film Associate Producer :
- Lily Allen
- Music Supervisor :
- Mike Ladman
- Business Affairs Director :
- Jocelyn Howard
- Senior Business Affairs Manager :
- Shaunda Slade
- Global Chief Strategy Officer :
- Jonny Bauer
- Co-Head of Strategy :
- Colm Murphy
- Director, Strategy :
- Tom Gibby
- Senior Brand Strategist :
- Ryan McDaid
- Head of Communications Strategy :
- Colleen Leddy
- Group Communications Strategy Director :
- Dean Challis
- Senior Communications Strategist :
- Kathryn Ruocco
- Chief Intelligence Officer :
- Amy Avery
- Data Strategy Director :
- Evan Fung
- Junior Data Strategist :
- Jenna Moorman
- Head of Account Management :
- Dan Gonda
- Group Account Director :
- Phillipa Campbell
- Account Director :
- Sharon Byer
- Account Supervisor :
- Taylor Berry
- Associate Account Manager :
- Tehjal Suri
- Project Manager :
- Sam Song
- Project Manager :
- Kareem Miller
- Executive Vice President, Chief Marketing Officer :
- Vineet Mehra
- Executive Creative Director :
- Paige Grossman
- Senior Vice President, Marketing :
- Caroline Sheu
- Director, Brand Experience DNA :
- Mark Chiarcossi
- Director, Brand Experience Family History :
- Bill De Groot
- Production Company :
- Stink Films
- Director :
- Jones+Tino
- Managing Director :
- Jeff Baron
- Executive Producer :
- Melinda Nugent
- Line Producer :
- Nadine Brown
- Head of Production :
- Nick Fuller
- Director, Photography :
- Franz Lustig
- Production Designer :
- Zuzana Sucha
- Services Company :
- Division Productions
- Executive Producer :
- Rok Bukovec
- Line Producer :
- Vlaho Krile
- Editorial :
- CosmoStreet
- Editor :
- Paul Hardcastle
- Assistant Editor :
- Josh Berger
- Executive Producer :
- Maura Woodward
- Head of Production :
- Luiza Naritomi
- Post Production :
- The Mill
- Colorist :
- Mikey Rossiter
- Color Executive Producer :
- Rochelle Brown
- Color Producer :
- Evan Bauer
- Color Coordinator :
- Blake Rice
- Color Assistant :
- Nate Seymour
- Color Assistant :
- Dan Moisoff
- Color Assistant :
- Elias Nousiopoulos
- Executive Producer :
- Thomas Gibson
- Executive Producer :
- Rachael Trillo
- Associate Producer :
- Sophie Mitchell
- Visual Effects Supervisor :
- Antoine Douadi
- Senior Lead Compositor :
- Antoine Douadi
- 2D Artist :
- James Cudahy
- 2D Artist :
- K Khanna
- 2D Artist :
- Sung Eun Moon
- 2D Artist :
- Taner Besen
- Music :
- Found Objects
- Composer :
- Jay Wadley
- Executive Producer :
- Jennie Armon
- Senior Producer :
- Matt Nelson
- Track Title :
- Blue Line
- Sound Director :
- Hear City
- Sound Designer :
- Evan Mangiamele
- Sound Designer :
- Elizabeth McClanahan
- Mixer :
- Evan Mangiamele
- Executive Producer :
- Sasha Awn
Need a credit fix? Contact the Creativity Editors
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