Ancestry Digs Into the Diverse DNA of Hockey Players Ahead of the Winter Games

Spot Continues Droga5's Campaign Underlining America's Ethnic Heritage

Published On
Feb 09, 2018

Editor's Pick

As the U.S. prepares to watch the Winter Olympics, Ancestry.com's latest spot once again highlights America's racially diverse make-up with a spot that focuses on hockey players.

The ad by Droga5, reveals the DNAresults of former "All-American"hockey players including Mike Eruzione, Rob McClanahan, Dave Christian, John Harrington and Buzz Schneider. Ancestry's DNA testing found they had Italian, Middle Eastern, Southern Asian and Russian ancestry. The message is that "America's greatness truly comes from everywhere." Jones + Tino at Stink directed the film.

The work follows Ancestry's previous campaigns in the U.S., such as its Fourth of July spot showing the ethnically diverse descendants of the signers of the Declaration of Independence, and in the U.K., where a recent spot by Droga5's London office revealed that despite the Brexit vote, British people are closely connected to Europe, with 60 percent of their DNA European.

Vineet Mehra, executive vice president and CMO, Ancestry, says in a statement: "With so much attention currently on American pride and athleticism, we feel this is the perfect opportunity to highlight the importance of unity, diversity and inclusivity, and to inspire people to look at America's--and their own-- "greatness" in new ways."

Credits

Date
Feb 09, 2018
Brand:
Ancestry.com
Client:
Ancestry.com
Agency:
Droga5
Chairperson:
David Droga
Executive Creative Director:
Kevin Brady
Group Creative Director:
Justin Ruben
Creative Director:
Paul Meates
Creative Director:
Thom Glover
Copywriter:
Ted Meyer
Art Director:
Tommaso Fontanella
Designer:
Dan Pulito
Chief Creative Officer:
Sally-Ann Dale
Co-Director, Film Production:
Jesse Brihn
Co-Director, Film Production:
Bryan Litman
Executive Producer:
Tricia Lentini Himot
Producer:
Anna Wright-Hands
Producer:
Leah Donnenberg
Film Associate Producer:
Lily Allen
Music Supervisor:
Mike Ladman
Business Affairs Director:
Jocelyn Howard
Senior Business Affairs Manager:
Shaunda Slade
Global Chief Strategy Officer:
Jonny Bauer
Co-Head of Strategy:
Colm Murphy
Director, Strategy:
Tom Gibby
Senior Brand Strategist:
Ryan McDaid
Head of Communications Strategy:
Colleen Leddy
Group Communications Strategy Director:
Dean Challis
Senior Communications Strategist:
Kathryn Ruocco
Chief Intelligence Officer:
Amy Avery
Data Strategy Director:
Evan Fung
Junior Data Strategist:
Jenna Moorman
Head of Account Management:
Dan Gonda
Group Account Director:
Phillipa Campbell
Account Director:
Sharon Byer
Account Supervisor:
Taylor Berry
Associate Account Manager:
Tehjal Suri
Project Manager:
Sam Song
Project Manager:
Kareem Miller
Executive Vice President, Chief Marketing Officer:
Vineet Mehra
Executive Creative Director:
Paige Grossman
Senior Vice President, Marketing:
Caroline Sheu
Director, Brand Experience DNA:
Mark Chiarcossi
Director, Brand Experience Family History:
Bill De Groot
Production Company:
Stink Films
Director:
Jones+Tino
Managing Director:
Jeff Baron
Executive Producer:
Melinda Nugent
Line Producer:
Nadine Brown
Head of Production:
Nick Fuller
Director, Photography:
Franz Lustig
Production Designer:
Zuzana Sucha
Services Company:
Division Productions
Executive Producer:
Rok Bukovec
Line Producer:
Vlaho Krile
Editorial:
CosmoStreet
Editor:
Paul Hardcastle
Assistant Editor:
Josh Berger
Executive Producer:
Maura Woodward
Head of Production:
Luiza Naritomi
Post Production:
The Mill
Colorist:
Mikey Rossiter
Color Executive Producer:
Rochelle Brown
Color Producer:
Evan Bauer
Color Coordinator:
Blake Rice
Color Assistant:
Nate Seymour
Color Assistant:
Dan Moisoff
Color Assistant:
Elias Nousiopoulos
Executive Producer:
Thomas Gibson
Executive Producer:
Rachael Trillo
Associate Producer:
Sophie Mitchell
Visual Effects Supervisor:
Antoine Douadi
Senior Lead Compositor:
Antoine Douadi
2D Artist:
James Cudahy
2D Artist:
K Khanna
2D Artist:
Sung Eun Moon
2D Artist:
Taner Besen
Music:
Found Objects
Composer:
Jay Wadley
Executive Producer:
Jennie Armon
Senior Producer:
Matt Nelson
Track Title:
Blue Line
Sound Director:
Hear City
Sound Designer:
Evan Mangiamele
Sound Designer:
Elizabeth McClanahan
Mixer:
Evan Mangiamele
Executive Producer:
Sasha Awn

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