Home Improvement Could Be Your Epitaph

New Spot From Germany's Hornbach Will Bring A Tear To Your Eye

Published On
Oct 09, 2013

Editor's Pick

You wouldn't expect a Home Improvement commercial to bring a tear to your eye, but German retailer Hornbach (whose previous spots, such as Festival, have already taken DIY to another level) achieves it with its latest spot out of Heimat Berlin. Directed by Belgian director Koen Mortier (of TNT's Push to Add Drama), it portrays a man remembering his late father carving the bannisters of his home, before ending with the new tagline "and what will remain of you?"