Andes Removes All the Hot Guys From One Town With a Fake Casting Call

Aim Is to Give Ordinary Guys a Chance

Published On
Sep 02, 2015

Editor's Pick

Andes Beer and agency Del Campo Saatchi & Saatchi are well-known for their creative and humorous attempts to "help" men -- such as Teletransporter and Friend Recovery -- and their latest stunt/ad continues the theme.

Taking as its premise the idea that good-looking Adonises spoil a night out for other, more ordinary mortals, Andes set up a casting call for hunky guys at 10pm one Saturday night in Mendoza, Argentina.

As they pose in very little clothing, the good-looking candidates are asked to read out little bits of text which, unbeknownst to them, when pieced together will explain the stunt: they are being "removed" from Mendoza's nightlife for one evening to let the other guys have a chance with the women. Footage of the "actors" is interspersed with clips of everyone else having fun in a nightclub.

As the full realization dawns on the viewer, the film becomes funnier and funnier: the increasingly bewildered hunks are asked to move around unnecessary props and are pictured still standing in line at 2.30am in the morning. Still, one hopes that the fact they're now in a big budget TV ad will make up for their humiliation.

Credits

Date
Sep 02, 2015
Agency:
Del Campo Nazca Saatchi & Saatchi
Brand:
Andes Beer
Client:
Andes Beer
Executive Creative Director:
Ariel Serkin
Executive Creative Director:
Juan Pablo Lufrano
Executive Creative Director:
Rafael Santamarina
Creative Director:
Matias Eusebi
Copywriter:
Tobias Tercic
Art Director:
Hernan Garcia Dietrich
Head of Art:
Mariano Espagnol
Senior Art Director:
Fernando Lanuza
Agency Chief Producer:
Adrian Aspani
Agency Producer:
Julia Calabria
Agency Producer:
Juan Manuel Cuervo
Account Supervisor:
Manuela Sorzana
Advertiser/Client:
Juan Zarattini
Advertiser/Client:
Patricio Agulleiro
Director:
Diego Nez Irigoyen
Production Company:
Agosto
Executive Producer:
Luli Kramer
Producer:
Chula d'Amico
Photography Director:
Martin Bendersky
Chief Producer:
Soledad Belda
Post Production Coordinator:
Eric Bonzon
Editor:
Andres Boero
Colorist:
Alejandro Armaleo
3D Post Production:
Che Revolution Post
Post Production Image:
Che Revolution Post
Post Production Sound:
La Casa Post
Creative Director:
Ammiel Fazzari
Music:
Supercharango

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