N.Y./Tokyo-based PARTY takes the effects in camera for Japanese band Androp's "Bright Siren. The clip was directed by Party's Masashi Kawamura and Qanta Shimizu, who had also teamed on other innovative videos for Sour, including "Hibi No Niero." Their team was inspired by the track's title and the lyric "not to make it a memory and used the flashes of 250 Canon cameras to create light animation that appears throughout the film, intermittently illuminating the band's performance on the stage. Like this recent clip for Bell, technology--Flash, openFrameworks and Arduino--helped to achieve dazzling effects without any postproduction. The video is also featured on a dedicated site, where viewers can pause the clip to see photos taken from the cameras during the shoot and can also create their own version of the clip with a special message.