Don't burn your Nikes, donate them, says nonprofit after Kaepernick controversy

Angel Bins and Alma respond to reports of shoe burning

Published On
Sep 14, 2018

Editor's Pick

After Nike's controversial Kaepernick ad last week, there were multiple reports of people burning their Nike sneakers as part of the backlash. 

But L.A. non-profit Angel Bins, which fundraises via shoe donations, was quick to point out that there are better ways of getting rid of your Nikes.

Agency Alma created a quick print campaign, with a black and white picture of a child's face and the words: "Believe us, there are a lot of people in need of shoes. #JustDonateIt."

A clever response--and one that perhaps Nike could have thought of itself. 

Credits

Date
Sep 14, 2018
Agency:
Alma

Need a credit fix? Contact the Creativity Editors

Project Type