Lynx/Axe : Angels at Victoria Station

Catch a train, meet an angel

Published On
Mar 15, 2011

Editor's Pick

BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London's Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We're wondering how many people missed their trains as a result.....


Mar 16, 2011
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Agency :
Bartle Bogle Hegarty

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