Street Lamps Turn Fishy for the Vancouver Aquarium

Taxi Vancouver reels in pedestrians by bringing sealife to the streets

Published On
Mar 07, 2013

Editor's Pick

Vancouver Aquarium promoted its winter exhibit of glowing animals, Luminescence, by transforming ordinary streetlamps into anglerfish in the city's Granville Island. Agency Taxi created a model of an anglerfish's body, with the arching lamp completing the effect as its glowing light draws in onlookers. On a poster below, the line "Lights with Appetites" promoted the exhibition.


Mar 08, 2013
Brand :
Vancouver Aquarium
Client :
Vancouver Aquarium
Agency :
Executive Creative Director :
Kevin Barclay
Creative Director :
Matt Bielby
Writer :
Alex Bird
Art Director :
George Lin
Art Director :
Derek Anderson
Producer :
Denise Carefoot
Account Director :
Stephen Howard
Account Director :
Amber Foss

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Project Type