Real Piggies Star in Rovio's Cinematic Trailer for Angry Birds 2

W&K Campaign Also Includes 'Smug Pigs of Instagram' Account

Published On
Jul 30, 2015

Editor's Pick

To promote the launch of Angry Birds 2, Rovio has released a cinematic trailer featuring real-life versions of the birds' enemies: the piggies.

In contrast to Rovio's usual animated trailers for the game, this one mingles live action and VFX. Created by Wieden & Kennedy London, it features the pigs sunning themselves and swimming in aquamarine waters on "Piggy Island" -- as the birds prepare to attack. We don't see the birds themselves -- only a bird's eye view from the infamous slingshot.

Directed by François Rousselet through Riff Raff, the film was actually shot on "Pig Island," or Big Major Cay, in the Bahamas, which is known for its unique group of swimming wild pigs. (The swimming pigs are the ones featured in the film, and Creativity hears that a creative at W&K even got to swim with them).

To accompany the film, people can follow a "Smug pigs of Instagram" account (a play on "Rich Kids of Instagram") to see pictures of the pigs living the good life on Piggy Island. Fans of the game will love it.


Jul 30, 2015
Brand :
Client :
Creative Director :
Tony Davidson / Iain Tait
Copywriter :
Paddy Treacy
Copywriter :
Philippa Beaumont
Art Director :
Mark Shanley
Art Director :
Artur Faria
Art Director :
David Goss
Executive Creative Directors :
Tony Davidson / Iain Tait
Executive Agency Producer :
Dannie Stewart
Group Account Director :
David Mannall
Account Director :
Laura McGuaran
Account Manager :
Katie Savelli
Head of Planning :
Beth Bentley
Creative Planner :
Rob Meldrum
TV Producer :
Lou Hake
Creative Producer :
Michael Winek
Production Company :
Riff Raff
Director :
Francois Rousselet
Executive Producer :
Mathew Fone
Producer :
Jane Tredget
Director, Photography :
Martin Ruhe
Production Designer :
Ana Huber
Editorial Company :
Visual Effects :
The Mill
Post Executive Producer :
Gemma Humphries
Visual Effects Supervisor :
Barnsley & Adam Droy
2D Lead Artist :
3D Lead Supervisor :
Adam Droy
2D Artist :
Gianluca Di Marco, Ed Poulson, Grant Connor
3D Artist :
Mike Chapman, Paul Donnellan, Adam Dewhirst,
3D Artist :
Margaux Huneau, Peter Agg, Emanuel Strixner,
3D Artist :
Yoann Gouraud, David Hempstead, Luca Cantani,
3D Artist :
Adam Darrah, Andrew Bartholomew, Radu Clubotariu,
3D Artist :
Andreas Graichen, Floria Mounie
Matte Painter :
German Casado
Colorist :
Mick Vincent
Sound Company :
750 MPH
Sound Designer :
Sam Ashwell
Producer :
Marry Ann D'Cruz
Mix Company :
750 MPH
Music Supervisor :
Pitch & Sink
Copywriter :
Duke Safo & Mads Alexander Nielsen
Digital Strategist :
Rob Meldrum
Agency :
Wieden & Kennedy-London

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