Real Piggies Star in Rovio's Cinematic Trailer for Angry Birds 2
W&K Campaign Also Includes 'Smug Pigs of Instagram' Account
Editor's Pick
To promote the launch of Angry Birds 2, Rovio has released a cinematic trailer featuring real-life versions of the birds' enemies: the piggies.
In contrast to Rovio's usual animated trailers for the game, this one mingles live action and VFX. Created by Wieden & Kennedy London, it features the pigs sunning themselves and swimming in aquamarine waters on "Piggy Island" -- as the birds prepare to attack. We don't see the birds themselves -- only a bird's eye view from the infamous slingshot.
Directed by François Rousselet through Riff Raff, the film was actually shot on "Pig Island," or Big Major Cay, in the Bahamas, which is known for its unique group of swimming wild pigs. (The swimming pigs are the ones featured in the film, and Creativity hears that a creative at W&K even got to swim with them).
To accompany the film, people can follow a "Smug pigs of Instagram" account (a play on "Rich Kids of Instagram") to see pictures of the pigs living the good life on Piggy Island. Fans of the game will love it.
Credits
- Date
- Jul 30, 2015
- Brand :
- Rovio
- Client :
- Rovio
- Creative Director :
- Tony Davidson / Iain Tait
- Copywriter :
- Paddy Treacy
- Copywriter :
- Philippa Beaumont
- Art Director :
- Mark Shanley
- Art Director :
- Artur Faria
- Art Director :
- David Goss
- Executive Creative Directors :
- Tony Davidson / Iain Tait
- Executive Agency Producer :
- Dannie Stewart
- Group Account Director :
- David Mannall
- Account Director :
- Laura McGuaran
- Account Manager :
- Katie Savelli
- Head of Planning :
- Beth Bentley
- Creative Planner :
- Rob Meldrum
- TV Producer :
- Lou Hake
- Creative Producer :
- Michael Winek
- Production Company :
- Riff Raff
- Director :
- Francois Rousselet
- Executive Producer :
- Mathew Fone
- Producer :
- Jane Tredget
- Director, Photography :
- Martin Ruhe
- Production Designer :
- Ana Huber
- Editorial Company :
- Trim
- Visual Effects :
- The Mill
- Post Executive Producer :
- Gemma Humphries
- Visual Effects Supervisor :
- Barnsley & Adam Droy
- 2D Lead Artist :
- Barnsley
- 3D Lead Supervisor :
- Adam Droy
- 2D Artist :
- Gianluca Di Marco, Ed Poulson, Grant Connor
- 3D Artist :
- Mike Chapman, Paul Donnellan, Adam Dewhirst,
- 3D Artist :
- Margaux Huneau, Peter Agg, Emanuel Strixner,
- 3D Artist :
- Yoann Gouraud, David Hempstead, Luca Cantani,
- 3D Artist :
- Andreas Graichen, Floria Mounie
- Matte Painter :
- German Casado
- Colorist :
- Mick Vincent
- Sound Company :
- 750 MPH
- Sound Designer :
- Sam Ashwell
- Producer :
- Marry Ann D'Cruz
- Mix Company :
- 750 MPH
- Music Supervisor :
- Pitch & Sink
- Copywriter :
- Duke Safo & Mads Alexander Nielsen
- Digital Strategist :
- Rob Meldrum
- Agency :
- Wieden & Kennedy-London
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