Anne Frank House's immersive app highlights modern-day intolerance

Campaign by Innocean and MediaMonks also includes trailer narrated by actor Elliot Page

Published On
Nov 19, 2021

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The Anne Frank House in Amsterdam is a museum dedicated to the story of Anne Frank, the young Jewish girl whose diary and tragic death at the hands of the Nazis have become world-famous. Now, the organization is shining a light on the intolerance that persists against young people in the 21st century, with a new campaign focused on today's teenagers as well as Frank herself.

The "Bookcase for Tolerance" campaign by Innocean Berlin includes an immersive augmented reality app, created by MediaMonks, through which viewers can experience the lives of young people today facing intolerance. It allows people to virtually enter the bedrooms of Dalit, a woman who deals with anti-semitism in her everyday life; Mees, a transgender non-binary person who struggles with acceptance and inequality; Kuei, a young Black woman often discriminated against because of her skin color; Majd, a refugee living in the Netherlands who still faces prejudice because of his roots; and lastly that of Frank herself (whose hiding place was hidden by a bookcase).

The rooms of all the protagonists were captured in 3D using a special photographic technique called photogammetry, according to Patricio Berríos Lobos, creative director XR at MediaMonks, in a statement. Lobos noted that the effort allows the public to "literally walk into" Frank's secret annex for the first time.

The campaign also includes a series of documentaries about each of the subjects and a teaser film voiced by Elliot Page, the American transgender actor who often speaks about prejudice and intolerance. It was directed by John Kramer, founder of Dutch agency KesselsKramer.

“This bookcase reminds us of what prejudice and discrimination can lead to,” said Ronald Leopold, executive director of the Anne Frank House, in a statement. “Many young people still have to deal with this. The "Bookcase for Tolerance" tells their story. By using the power of personal testimonies, we want to make intolerance and discrimination a topic of discussion and help counter it."


Nov 19, 2021
Client :
Anne Frank House
Agency :
Chief Creative Officer :
Gabriel Mattar
Executive Creative Director :
Ricardo Wolff
Head of Art :
Bruno Oppido
Creative Director :
Creative Director :
Creative Director :
Marlon von Franquemont
Associate Creative Director :
Andrés Andrade
Art Director :
Gonçalo Martinho
Jr. Art Director :
Leon Papito Celay
Copywriter :
António Neto
Jr. Copywriter :
Javier Granados
Jr. Copywriter :
Juan Kebork
Intern :
Quynh Tran Khanh
Intern :
Hajra Tariq
Translation :
Giovana Pereira
Translation :
Nicolas Holz
Illustrations documentaries :
Rik Nieuwdorp
Chief Operating Officer :
Jonathan Hill
Senior Planning Manager :
Anna Nowak-Otto
Business Director :
Danny Frangella
Account Manager digital :
Alexandrina Ripa
Head of TV :
Fabian Barz
Senior Producer :
Allison Markert
Legal Support :
Leticia Rial Ungaro
App Development :
Executive Producer XR :
Quentin de La Martinière
Executive Producer :
Cecilia Carmora
Operations Manager XR :
Leon te Loo
Project Manager XR :
Jeroen Niesink
Creative Director XR :
Patricio Berrios Lobos
Senior Creative :
Matthew Swenson
Creative :
Jochem Van Schip
Creative :
Roan Laenen
Game Designer :
Anna Dohy
UX Designer :
Delano Kamp
Digital Designer :
Derek Henry Stift
Illustration Director :
Edouard Relou
Illustrator :
Grace Wattimury
Illustrator :
Lucia Sordelli
Illustrator :
Veerle Zandstra
Typographist :
Kevin Rooi
Lead Designer :
Eduardo Marzionna
Designer :
Sherzod Mirzaakhmedov
3D Generalist :
Meinte van der Spiegel
3D Generalist :
Stefan Wagtmans
Unity Developer :
Seth van het Kaar
Unity Developer :
Lorena Weder
Unity Developer :
Hessel Bonenkamp
Unity Developer :
Delilah Pavoni
Unity Developer :
Martin Koning
Animator :
Anton Asberg
Animator :
Maya Perotti
Animator :
Ben Alcasas
Senior FX Generalist :
Guy Brüggemann
Senior Video Editor :
Tom Burggraaff
Technical Artist :
Narendra Yenugula
Copywriter :
Rick van der Waarden
Sound Designer :
Yorick Coster
Quality Assurance Tester :
Josh Bryan
Quality Assurance Tester :
Arjen Meijer
Quality Assurance Tester :
Livia Flores
VO Artist :
VO Artist :
studio Funk Berlin
Teaser film :
Trigger Happy Berlin
Teaser film :
Holyfools Amsterdam
Director :
Johan Kramer
Wouter Westendorp
Producer :
Judith Engels
Producer :
Stephan Vens
Editor :
Sir Jono Griffith
Editor :
Workeditorial London
VO Artist :
Elliot Page
Composer Sounddesign :
Sounds by Thomas
Documentaries :
Ted Alkemade
Director :
Ted Alkemade
Bob Alkemade
1st AC :
Casper Fraij
Gaffer :
Julien Segeren
Sound :
Wouter Tjaden
Sound :
Olivier Nijs
Producer :
Besma Ayari
Photography :
Yvette de Wit
Edit :
Ted Alkemade
Grading :
Harm Rieske
Grading :
Music Production :
Composer :
Tip van den Bos
Senior Creative Producer :
Joss Ifan Brightwell
Junior Creative Producer :
Inken Bornholdt
Keyvisual Photography :
Sven Schrader
Influencer Marketing Team :
Infuencer Marketing Campaign Manager :
Luka Host
Lead Influencer Manager :
Olivia De Vries
Influencer Manager :
Giulia Reekmans
Digital Marketing Lead :
Mariana Lopez
Head of Social/Influencer Capability :
Leonie Heppener
Director & Founder :
Sarah Hagens
Strategy Director :
Sid de Koning
PR Consultant :
Lotte Bergmans
PR Consultant :
Shana Kopp
Head of Account :
Karen van der Kruit
PR intern :
Laura Nales

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