Saatchi's New Directors' Showcase Features an A.I.-Created Film

Debut Coincides With Birthday of Alan Turing

Published On
Jun 23, 2016

Editor's Pick

This year during its 26th annual 2016 New Directors' Showcase at the Cannes Lions International Festival of Creativity, Saatchi & Saatchi injected a suprising entry into its line-up: an AI-created film.

The agency challenged viewers by asking, "Can a film made by machines move you?" Along with the Saatchi's L.A.-based shop Team One and Zoic Labs, it put together a different kind of "film crew" comprising A.I. programs including IBM's Watson, Microsoft's Ms_Rinna, Affectiva facial recognition software, custom neural art technology and EEG data. Together, under the pseudonym of "Anni Mathison," they produced the film "Eclipse," a striking, ethereal music video that looked like a combination of special effects, photography and live-action. But Saatchi didn't reveal this as the "artificially intelligent" entry until the very end. The A.I. director's surname is actually the middle name of Alan Turing, the scientist widely credited as the "father" of artificial intelligence and whose his birthday coincides with the day of this year's event.

Read more on the New Directors' Showcase over at AdAge.com.

Credits

Date
Jun 23, 2016
Agency:
Saatchi & Saatchi-London
Director:
Anni Mathison

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Project Type