CareerBuilder.com : Anonymous Tip Giver
As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague. With "Anonymous Tip Gi
Published On
Jan 29, 2009

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As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague.
With "Anonymous Tip Giver," the agency created a site that features four different characters who will deliver your candid messages including a dapper croc, a zombified employee and an exec who's suffering from a wardrobe malfunction.
The Tip Giver lets you type in your own verbal jab or choose from a handful of pre-written messages. You can also customize male and female voices for each character and record your message into a phone using the provided number and code.
With "Anonymous Tip Giver," the agency created a site that features four different characters who will deliver your candid messages including a dapper croc, a zombified employee and an exec who's suffering from a wardrobe malfunction.
The Tip Giver lets you type in your own verbal jab or choose from a handful of pre-written messages. You can also customize male and female voices for each character and record your message into a phone using the provided number and code.
Credits
- Date
- Jan 29, 2009
- Client :
- CareerBuilder.com
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Digital Director :
- Sean O'Brien
- Creative Director/ Copywriter :
- Jason Bagley
- Creative Director, Art Director :
- Danielle Flagg
- Copywriter :
- Jason Kreher
- Animator :
- Anouck Iyer
- Interactive Developer :
- Grand Unified (Kenneth Woodruff)
- Executive Interactive Producer :
- Marcelino J. Alvarez
- Executive Interactive Producer :
- Kris Hanson
- Interactive Producer :
- Mary Alberque
- Interactive Designer :
- Kiem Vu
- Developer :
- Trent Johnson
- Photographer :
- Michael Millikan
- Management Supervisor :
- Maggie Entwistle
- Development Partner :
- Oddcast Oddcast
- Brand :
- CareerBuilder.com
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