CareerBuilder.com : Anonymous Tip Giver

As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague. With "Anonymous Tip Gi

Published On
Jan 29, 2009

Editor's Pick

As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague.

With "Anonymous Tip Giver," the agency created a site that features four different characters who will deliver your candid messages including a dapper croc, a zombified employee and an exec who's suffering from a wardrobe malfunction.

The Tip Giver lets you type in your own verbal jab or choose from a handful of pre-written messages. You can also customize male and female voices for each character and record your message into a phone using the provided number and code.

Credits

Date
Jan 29, 2009
Client :
CareerBuilder.com
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Mark Fitzloff
Executive Creative Director :
Susan Hoffman
Digital Director :
Sean O'Brien
Creative Director/ Copywriter :
Jason Bagley
Creative Director, Art Director :
Danielle Flagg
Copywriter :
Jason Kreher
Animator :
Anouck Iyer
Interactive Developer :
Grand Unified (Kenneth Woodruff)
Executive Interactive Producer :
Marcelino J. Alvarez
Executive Interactive Producer :
Kris Hanson
Interactive Producer :
Mary Alberque
Interactive Designer :
Kiem Vu
Developer :
Trent Johnson
Photographer :
Michael Millikan
Management Supervisor :
Maggie Entwistle
Development Partner :
Oddcast Oddcast
Brand :
CareerBuilder.com

Need a credit fix? Contact the Creativity Editors

Industry
Project Type