CareerBuilder.com : Anonymous Tip Giver

As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague. With "Anonymous Tip Gi

Published On
Jan 29, 2009

Editor's Pick

As part of its Super Bowl XLIII campaign for Careerbuilder.com, Wieden + Kennedy, Portland has launched a web component that lets you tell it how it is via email or phone to a bad boss or colleague.

With "Anonymous Tip Giver," the agency created a site that features four different characters who will deliver your candid messages including a dapper croc, a zombified employee and an exec who's suffering from a wardrobe malfunction.

The Tip Giver lets you type in your own verbal jab or choose from a handful of pre-written messages. You can also customize male and female voices for each character and record your message into a phone using the provided number and code.

Credits

Date
Jan 29, 2009
Client:
CareerBuilder.com
Agency:
Wieden & Kennedy-Portland
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Digital Director:
Sean O'Brien
Creative Director/ Copywriter:
Jason Bagley
Creative Director, Art Director:
Danielle Flagg
Copywriter:
Jason Kreher
Animator:
Anouck Iyer
Interactive Developer:
Grand Unified (Kenneth Woodruff)
Executive Interactive Producer:
Marcelino J. Alvarez
Executive Interactive Producer:
Kris Hanson
Interactive Producer:
Mary Alberque
Interactive Designer:
Kiem Vu
Developer:
Trent Johnson
Photographer:
Michael Millikan
Management Supervisor:
Maggie Entwistle
Development Partner:
Oddcast Oddcast
Brand:
CareerBuilder.com

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