This Limited Edition Vans Sneaker Carries an Anti-Smoking Message
Design Is Based on Mural Created by Kevin Lyons for Truth
Jan 21, 2016
Anti-smoking organization Truth teamed up with graphic design artist Kevin Lyons to create a mural encouraging teens not to smoke -- and what's more, you can also buy a Vans sneaker based on the design.
Created out of 72andSunny, the project saw Lyons, who is "personally committed to a tobacco-free lifestyle," create a 15-foot tall and 40-foot wide mural in the heart of tobacco country in Raleigh, NC. The design prominently features his "Mischievous Monsters" creations shouting inspirational messages and sparked the creation of a limited-edition Vans shoe, which will be sold in Vans and Journey's stores nationwide.
Lyons also has his own clothing line, Natural Born. He also happens to be a former managing partner at Anomaly and global Creative Director for Urban Outfitters.