Jeff Goldblum's Latest Apartments.com Ad May Be the Weirdest Yet

No Need to Adjust Your Set

Published On
Aug 24, 2016

Editor's Pick

Jeff Goldblum reprises his role as the self-described "Silicon Valley maverick" Brad Bellflower in a psychedelic new ad for Apartments.com, created out of RPA. The spot reads like a short-circuited Emergency Broadcast System test -- only it's "warning" viewers of "an outbreak of great apartments in their area."

According to the agency, it's the final spot in the "Change Your Apartment. Change the World" campaign directed by Bob Odenkirk, also known for playing Saul Goodman in "Breaking Bad" and "Better Call Saul." The $100 million push debuted in March of last year with Goldblum as Bellflower introducing the new Apartments.com as the "apartminternet" and went on to include celebrity-studded Super Bowl campaign that riffed off classic sitcom "The Jeffersons."

The new ad will air on The CW and on cable channels such as HGTV and Fox Cable.

Credits

Date
Aug 24, 2016
Brand:
Apartments.com
Client:
Apartments.com
Agency:
RPA
Executive Vice President/Chief Creative Officer:
Joseph Baratelli
Senior Vice President/Group Creative Director:
Pat Mendelson
Creative Director, Art Director:
Hobart Birmingham
Creative Director/ Copywriter:
Perrin Anderson
Associate Creative Director:
Kirk Williams
Associate Creative Director, Copywriter:
Eric Haugen
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Selena Pizarro
Producer Assistant:
Grace Wang
Vice President, Director, Business Affairs:
Maria Del Homme
Executive Vice President, Management Account Director:
Tom Kirk
Vice President, Account Director:
Jim Sieminski
Account Supervisor:
Angelica Hollander
Senior Account Executive:
Tyler Brockington
Assistant Account Executive:
Madeline Logan
Senior Project Manager:
Dawn Burdue
Production Company:
Bob Industries
Director:
Bob Odenkirk
Executive Producer:
T.K. Knowles
Executive Producer:
John O'Grady
Executive Producer:
Chuck Ryant
Director, Photography:
Neil Shapiro
Producer:
Bart Lipton
Production Designer:
Floyd Albee
Editorial Company:
Cut + Run
Managing Director:
Michelle Eskin
Executive Producer:
Amburr Farls
Producer:
Remy Foxx
Editor:
Sean Fazende
Editor:
Steve Gandolfi
Telecine:
Company 3
Executive Producer:
Rhubie Jovanov
Colorist:
Stefan Sonnenfeld
Post Producer:
Adam Van Wagoner
Visual Effects and Finish:
A52
Visual Effects Supervisor:
Urs Furrer
Head of CG:
Kirk Shintani
Executive Producer:
Patrick Nugent
Head of Production:
Kim Christensen
Producer:
Adam Reeb
Executive Producer:
Susie Boyajan
Sound Engineer:
Rohan Young

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