Jeff Goldblum reprises his role as the self-described "Silicon Valley maverick" Brad Bellflower in a psychedelic new ad for Apartments.com, created out of RPA. The spot reads like a short-circuited Emergency Broadcast System test -- only it's "warning" viewers of "an outbreak of great apartments in their area."
According to the agency, it's the final spot in the "Change Your Apartment. Change the World" campaign directed by Bob Odenkirk, also known for playing Saul Goodman in "Breaking Bad" and "Better Call Saul." The $100 million push debuted in March of last year with Goldblum as Bellflower introducing the new Apartments.com as the "apartminternet" and went on to include celebrity-studded Super Bowl campaign that riffed off classic sitcom "The Jeffersons."
The new ad will air on The CW and on cable channels such as HGTV and Fox Cable.