Etch-A-Sketch : Apolitical 3
We don't take sides.
Published On
Mar 28, 2012
Editor's Pick
Last week, when Mitt Romney aide Eric Fehrnstorm told CNN that the "reset button" for the fall campaign was a lot like using an Etch-a-Sketch, the toy brand found itself part of a national political conversation that it had no control over. Cleverly, agency Team Detroit and the brand have turned that around with a series of print ads that tell you that Etch-A-Sketch does not take sides.
Credits
- Date
- Mar 29, 2012
- Brand :
- Etch-A-Sketch
- Client :
- Etch-A-Sketch
- Agency :
- Team Detroit
- Chief Creative Officer :
- Toby Barlow
- Executive Creative Director/Production :
- Gary Pascoe
- Art Director :
- Luis Erazo
- Copywriter :
- Dan Marvin
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Project Type
