People Apologize to Their LGBT Loved Ones in First Ever TV Spots for London's Pride

Campaign Marks 50 Years Since U.K. Started Legalization of Homosexuality

Published On
Jun 22, 2017

Editor's Pick

Pride in London is to run its first ever TV ads this year, marking 50 years since the U.K. started legalizing homosexuality.

Four powerfully scripted films will be shown during a special season of programmes on Channel 4 which marks the anniversary of the the Sexual Offences Act 1967. Created by WCRS and directed by Fred Scott at Pulse, the ads focus on four people apologizing to their loved ones for judging them over their sexuality. A father apologizes to his gay son, a young man to his trangender schoolfriend, a woman to a bisexual friend and a mother to her lesbian daughter. A 60 second version of the ads, seen here, combines all their stories, and there will also be a 90 second version running in cinemas.

The films will air on Channel 4 and More 4 from June 24 to July 9 in the run up to pride season which reaches its climax on 8 July with pride marches taking place across the U.K.


Jun 22, 2017
Agency :
Brand :
Pride in London
Client :
Pride in London
Executive Creative Director :
Ross Neil
Creative Director :
Orlando Warner
Creative Director :
Joe Miller
Creative :
Tian Murphy
Creative :
Charlie Gee
Agency Producer :
Kaiya Taffel
Account Handler :
Emma Marsland
Account Handler :
Alexandra Gluck
Account Handler :
Charlie Harrington
Planning :
Matt Rhodes
Planning :
Stuart Williams
Planning :
Gemma Glover
Planning :
Megan Atherton
Planning :
Jack Cartwright
Media Agency :
Pride in London
Media Agency :
Jon Everare
Production Company :
Pulse Films
Director :
Fred Scott
Producer :
Chris Harrison
Executive Producer :
James Sorton
Executive Producer :
Jamie Walker
Director, Photography :
Jamie Feliu Torres
Production Designer :
Anna Rhodes
Casting :
Kharmel Cochrane Casting
Costume Designer :
Gammon Nicolaou
Costume Designer :
Lisa Nicolaou
Editor :
Kevin Palmer
Edit :
Ten Three
Editor :
Ed Hoadley
Sound Designer :
Aaron Taffel
Sound Design :
Grand Central Sound Studios
Colorist :
Oisin ODriscoll
Color :
The Mill
Flame Artist :
Tim Gaydon
Post Producer :
Caroline McNulty
Post Production :
Creative Outpost
Dad :
Steffan Rhodri
Mom :
Muna Otaru
Bi Friend :
Abigail Finley
Trans Friend :
Stevie Basaula

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