The outbreak that's turning these city dwellers into zombies is more common than you think

Forsman & Bodenfors channels a walking dead apocalypse in ad for Sweden's Apoteket

Published On
Apr 04, 2019

Editor's Pick

Spring is here, and with it comes pollen allergies. A new ad for Apoteket, the Swedish pharmacy chain, reflects just how miserable you can feel with hay fever by imagining an outbreak as a zombie apocalypse.

In the spot, by Forsman & Bodenfors, people stumble around like zombies in a city with red eyes and pained expressions, causing chaos and destruction in the well-known style of a zombie horror flick. It's even quite scary, as people turn to their partners and scream to see them suddenly afflicted. Luckily, a pharmacist is on hand to explain that it's pollen allergy time, and people need to find the right meds. She comes to the rescue of the zombies and opens the store to the threatening crowds outside.

Marcus Svanberg directed the spot via production company Bleck, and gives good pastiche. According to the agency, the full version of the zombie film was deemed too scary for Swedish television, so a less frightening zombie version of the pollen allergy season was created for day time TV.

Apoteket made the the ad following predictions that the pollen season in Sweden is predicted to be the worst one since records started 45 years ago.


Apr 04, 2019
Client :
Agency :
Forsman & Bodenfors
Art Director :
Joakim Blondell
Copywriter :
Johan Holmstrom
Copywriter :
David Lundgren
Content Creator :
Andrea Sundström
Account Supervisor :
Leif Sorte
Account Director :
Anna Daniel
Account Manager :
Lena Birnik
Planner :
Leo Bovaller
Digital Strategist :
Helena Ward
Agency Producer :
Magnus Kennhed
Designer :
Emi Lindquist
PR Strategist :
Maja Bredberg
Production Company :
Executive Producer :
Josefin Kollberg
Director :
Marcus Svanberg
Producer :
Rima Kassar
Director of Photography :
Johan Palm
Editor :
Simon Pontén
Colorist :
Nicke Jacobsson
VFX & Online :
Wille Rising
Sound :
Fredrik Sundberg, Plop
Music :
Oscar Fogelström

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