Spring is here, and with it comes pollen allergies. A new ad for Apoteket, the Swedish pharmacy chain, reflects just how miserable you can feel with hay fever by imagining an outbreak as a zombie apocalypse.
In the spot, by Forsman & Bodenfors, people stumble around like zombies in a city with red eyes and pained expressions, causing chaos and destruction in the well-known style of a zombie horror flick. It's even quite scary, as people turn to their partners and scream to see them suddenly afflicted. Luckily, a pharmacist is on hand to explain that it's pollen allergy time, and people need to find the right meds. She comes to the rescue of the zombies and opens the store to the threatening crowds outside.
Marcus Svanberg directed the spot via production company Bleck, and gives good pastiche. According to the agency, the full version of the zombie film was deemed too scary for Swedish television, so a less frightening zombie version of the pollen allergy season was created for day time TV.
Apoteket made the the ad following predictions that the pollen season in Sweden is predicted to be the worst one since records started 45 years ago.