Gorgeous Slo-Mo Ads From Squarespace Show the Evolution of Websites
Campaign Shot in 4K Features Real Squarespace Customers
Editor's Pick
Website builder Squarespace uses stunning slo-mo film to show how websites are made in a campaign that brings a little beauty to the B2B sector.
The TV spots, by creative agency SpecialGuest and production company 1stAveMachine, aim to capture the essence of websites coming together into a finished product for real Squarespace customers. They feature Squarespace customers Apothecary Cafe and Wine Bar (seen here); Greater Goods, which makes natural beauty products; and Yield, which sells bags, jewelry and home goods. In each, objects in fine detail (such as flowers, fruit and wine) are seen flying through the air in slo-mo to come together as a finished web page at the end. Directors Tim Brown and Aaron Duffy used a Phantom Flex4K camera to shoot at 1,000 frames per second.
Read more about the campaign over at AdAge.com, and you can also watch a Behind the Scenes film on how it was made.
Credits
- Date
- Jul 13, 2015
- Agency :
- Special Guest
- Chief Creative Officer :
- David Lee
- Creative Director :
- Ness Higson
- Creative Partnerships :
- Jenn Grossman
- Designer :
- Donovan Mafnas
- Designer :
- Luis Gonzalez
- Designer :
- Michelle Liv
- Creative Partner :
- SpecialGuest
- Executive Creative Director/Partner :
- Aaron Duffy
- Business Director :
- Ashley McGee
- Creative Director :
- Jonathan Emmerling
- Producer :
- Barry Gilbert
- Senior Art Director :
- Morgan Harary
- Junior Art Director :
- Eddy Choi
- Creative Development :
- Chloe Corner
- Production Company :
- 1stAveMachine
- Partner/Executive Producer :
- Sam Penfield
- Director :
- Tim Brown
- Head of Production :
- Lisanne McDonald
- Visual Effects Supervisor :
- John Loughlin
- Line Producer :
- Alec Sash
- Director, Photography :
- Martin Ahlgren
- Still Photographer :
- Dylan Griffin
- Production Designer :
- Clement Price-Thomas
- Editor :
- Karl Amdal
- Editor :
- Jonathan Vitagliano
- Compositor :
- Michael Glen
- Compositor :
- Joseph Pistono
- Compositor :
- Gerald Mark Soto
- Color Grading :
- Seth Ricart/Ricart and Co.
- Sound Design :
- Joseph Fraioli
- Music Supervision :
- Brienne Rose, NoiseRacket
- Audio Mix :
- Gramercy Post
- Music Composition :
- Sofia Hultquist
Need a credit fix? Contact the Creativity Editors