Gorgeous Slo-Mo Ads From Squarespace Show the Evolution of Websites

Campaign Shot in 4K Features Real Squarespace Customers

Published On
Jul 13, 2015

Editor's Pick

Website builder Squarespace uses stunning slo-mo film to show how websites are made in a campaign that brings a little beauty to the B2B sector.

The TV spots, by creative agency SpecialGuest and production company 1stAveMachine, aim to capture the essence of websites coming together into a finished product for real Squarespace customers. They feature Squarespace customers Apothecary Cafe and Wine Bar (seen here); Greater Goods, which makes natural beauty products; and Yield, which sells bags, jewelry and home goods. In each, objects in fine detail (such as flowers, fruit and wine) are seen flying through the air in slo-mo to come together as a finished web page at the end. Directors Tim Brown and Aaron Duffy used a Phantom Flex4K camera to shoot at 1,000 frames per second.

Read more about the campaign over at AdAge.com, and you can also watch a Behind the Scenes film on how it was made.


Jul 13, 2015
Agency :
Special Guest
Chief Creative Officer :
David Lee
Creative Director :
Ness Higson
Creative Partnerships :
Jenn Grossman
Designer :
Donovan Mafnas
Designer :
Luis Gonzalez
Designer :
Michelle Liv
Creative Partner :
Executive Creative Director/Partner :
Aaron Duffy
Business Director :
Ashley McGee
Creative Director :
Jonathan Emmerling
Producer :
Barry Gilbert
Senior Art Director :
Morgan Harary
Junior Art Director :
Eddy Choi
Creative Development :
Chloe Corner
Production Company :
Partner/Executive Producer :
Sam Penfield
Director :
Tim Brown
Head of Production :
Lisanne McDonald
Visual Effects Supervisor :
John Loughlin
Line Producer :
Alec Sash
Director, Photography :
Martin Ahlgren
Still Photographer :
Dylan Griffin
Production Designer :
Clement Price-Thomas
Editor :
Karl Amdal
Editor :
Jonathan Vitagliano
Compositor :
Michael Glen
Compositor :
Joseph Pistono
Compositor :
Gerald Mark Soto
Color Grading :
Seth Ricart/Ricart and Co.
Sound Design :
Joseph Fraioli
Music Supervision :
Brienne Rose, NoiseRacket
Audio Mix :
Gramercy Post
Music Composition :
Sofia Hultquist

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