Website builder Squarespace uses stunning slo-mo film to show how websites are made in a campaign that brings a little beauty to the B2B sector.
The TV spots, by creative agency SpecialGuest and production company 1stAveMachine, aim to capture the essence of websites coming together into a finished product for real Squarespace customers. They feature Squarespace customers Apothecary Cafe and Wine Bar (seen here); Greater Goods, which makes natural beauty products; and Yield, which sells bags, jewelry and home goods. In each, objects in fine detail (such as flowers, fruit and wine) are seen flying through the air in slo-mo to come together as a finished web page at the end. Directors Tim Brown and Aaron Duffy used a Phantom Flex4K camera to shoot at 1,000 frames per second.
Read more about the campaign over at AdAge.com, and you can also watch a Behind the Scenes film on how it was made.