Apple's Simple Tribute to Robin Williams

Image Evokes Classic 'Crazy Ones' Spot

Published On
Aug 13, 2014
Apple: Robin Williams Tribute

Editor's Pick

Last night, Apple CMO Phil Schiller tweeted the brand's simple but moving online tribute to the late Robin Williams. The basic black and white design evokes the feel of Apple's classic spot the "Crazy Ones" -- featuring a company of great minds Mr. Williams would easily fit into. The ad's name also happens to be the same as the CBS sitcom for which he put on his final show.