Apple's latest "Shot on iPhone" film pays tribute to India and its love of cricket.
The spot, shot on the iPhone XS, captures kids playing in alleyways, rooftop games and beachside matches, each scene bursting with color. 10cc's "Dreadlock Holiday" provides the perfect soundtrack. Gary Land directed out of GLP Creative for TBWA/Media Arts Lab.
The film's release coincides with the Cricket World Cup, currently taking place in the U.K. It's running on Apple's website in India, and, according to Macrumors, is part of Apple's efforts to step up its localized marketing.