Apple Takes Its 'Shot on iPhone' Campaign to Video

Beautifully Simple Videos Highlight Simply Beautiful Moments

Published On
Jun 02, 2015

Editor's Pick

Apple has taken its 'Shot on iPhone' campaign to video, in a series of concise, beautiful films captured on the iPhone 6 highlighting random life scenes around the world, all set to compelling music tracks that heighten the mini-stories. The one here, for example, shows the view from Chicago's L Train, backed by a fun drum track "Triangle" by Badbadnotgood.

Other ads feature scenes of a hummingbird eating from someone's finger in Lyonne, France, a ladybug on a branch in Alameda, California, men fishing in Myanmar, a sleepy dog in Portland, Oregon, a cricket game on the beach in Chennai, India and a seagull flying over the coast of Hermosa Beach, California