Apple's 'Shot on iPhone' takes an intimate look at life on tour with FKA Twigs and others
Kamasi Washington, Florence and the Machine also feature in latest campaign for iPhone XS
Jul 31, 2019
Apple has released a new series of films in its "Shot on iPhone XS" campaign that go behind the scenes on tour with artists FKA Twigs, Kamasi Washington and Florence and the Machine.
The stylish black and white documentary films are shot by music photographers and aim to provide intimate portraits of the performers both on and off the stage. The films will be available on YouTube, Apple Music and @Apple IGTV, and are running alongside OOH executions in the same series that include 16 musicians from a range of different genres, from Lizzo to Travis Scott and Kacey Musgraves.
The OOH campaign is running globally, aiming to reflect how the convenience of the iPhone camera enables each photographer to "capture the authentic emotion and exhilaration of life as a musician on tour," says Apple.