A Trio of Ads Play up the 'Humanity' of the Apple Watch

Spots Emphasize the Emotional Aspect of the Tech

Published On
Apr 24, 2015

Editor's Pick

Apple Watch day is here, and so are a trio of new ads for the device, created by the brand's in-house marketing team and TBWA/MAL. The dialogue-free spots, like previous Apple and tech brand ads, play up the emotional aspect of the tech and show how the Apple Watch complements a particular aspect of our humanity.

Each ad splices together vignettes of people's everyday rituals against a lilty keyboard track. One shows how the watch brings us closer together--even when we're miles apart, another depicts how the watch helps fuel our action-packed lives --whether we're working out at the gym, or pushing a car out of gas, while a third shows how it enhances our morning routines.